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The 7 Best Free B2B SEO Tools for 2023

As a business owner, you need a top-notch SEO strategy; here is where having the best free B2B SEO tools will help.

Using superior SEO software can be the difference between being found online and being lost in the sea of unranked websites. In this roundup review, we will be looking at seven of the best free B2B SEO solutions on the market. We will also talk about why a top B2B SEO tool is needed for your business. Stay tuned to learn more!

Disclaimer: Some of the tools on the list fall under the “freemium” category. That is, they can be used for free but you will have to pay if you want everything they have to offer. Don’t forget to read the fine print before you try anything.

What Are the Best Free B2B SEO Tools Out There?

I have analyzed and come up with the 7 best free/mium B2B SEO tools on the market.

Dani’s Picks

  • MozBar
  • Bing Webmaster Tools
  • WooRank
  • Screaming Frog
  • Answer the Public
  • Ahrefs Webmaster Tools
  • Ubersuggest


MozBar is a free Chrome extension that allows you to see the Page Authority, Domain Authority, and other Moz metrics of any website. It also has a SERP overlay that shows you the top results for your keyword. MozBar is great for doing competitive analysis and seeing how your website stacks up against the competition.

It also has detailed how-to guides and a Moz Academy, in which you can get certified in such categories as SEO certification, technical analysis and much more. However, there is a cost for this.

MozBar Pros and Cons


  • Provides detailed information about website metrics.
  • Excellent for competitive analysis.
  • Offers a Moz Academy with many different courses.


  • The cost of getting certified in Moz Academy may be prohibitive for some people.
  • Only 3 free reports per day per feature.

Bing Webmaster Tools

Bing Webmaster Tools is a free suite of top B2B SEO tools from Microsoft that helps you optimize your website for Bing. Some people have referred to it as “Google’s little brother.) Like its’ big brother, it provides information about your website such as site errors, backlinks, indexed pages, and more.

It also has a feature called “Submit to Bing” which allows you to submit your website directly to the Bing index.

Bing Webmaster Tools Pros and Cons


  • Integrates with Google.
  • Super fast manual scans.
  • Easy interface navigation.


  • Some features may be lacking compared to Google.

WooRank Website Reviews

WooRank is a website review and B2B SEO service that helps you improve your website’s SEO. It provides information about your website’s SEO health, such as page titles, meta descriptions, images, and other on-page elements. It also analyzes your website’s backlinks and social media activity.

WooRank is great for improving your keyword rank with its tracker, has competitive analysis, and examines your site’s current status to determine what areas need improvement. Look for any problems that might be preventing Google from ranking your site well. It should be straightforward to know what you must do to resolve the issues WooRank has discovered.

NOTE: WooRank only offers a free trial of 14 days. Then again, a lot of reporting and analyzing can be packed into two weeks.

WooRank Pros and Cons


  • Easy, simple setup.
  • Excellent for improving your website’s SEO.
  • Provides detailed information about website health.
  • Analyzes website backlinks and social media activity.


  • The 14-day trial.
  • If you decide to pay for it, some packages may be cost-prohibitive.
  • Keyword search is not always up-to-date.

Screaming Frog SEO Spider

The SEO Spider is a powerful and flexible website crawler, that can crawl websites of all sizes efficiently while you can analyze the results in real-time. It gathers key data to allow you to make informed decisions about your website.

In the program’s user interface, you can observe, evaluate, and filter data as it is gathered and updated on a regular basis. The Screaming Frog SEO Spider is a tool that allows you to examine or audit a website from the perspective of on-site SEO. It’s ideal for evaluating medium to large sites where manually examining every page would be time-consuming and difficult, and where you may easily miss a redirect, meta refresh, broken links, or duplicate page problem.

The spider lets you export important onsite SEO components (such as URLs, page titles, meta descriptions, and headings) to Excel for straightforward usage as a starting point for creating SEO recommendations.

Screaming Frog SEO Spider Pros and Cons


  • If you decide to purchase, it’s relatively inexpensive for a yearly price.
  • Cuts back on labor with quick crawling.
  • Easy data exporting.


  • Limitations with the free version.
  • No API.
  • Doesn’t run in the cloud.

Answer the Public

Answer the Public is a freemium online tool (recently acquired by Neil Patel) that helps you find questions that people are asking about your topic. It does this by generating keywords and phrases from Google Autocomplete and public data sources. You can then export the results as a CSV file or embed them on your website. Answer the Public is great for content marketing and creating blog posts as they are on top of the latest queries.

You may also modify it to meet country-specific searches in order to generate eerily appropriate material that hits a nerve and generates more traffic, downloads, views, and shares.

The content provided can give you a solution to any writer’s block and cut the guesswork. In addition, you can identify content ideas and unexpected insights without manually having to sift through individual keywords, which will save you time.

Answer the Public Pros and Cons


  • On top of it when it comes to the latest queries
  • Breaks down topics into Who, What for better content writing and understanding.


  • If your niches are too specific, you may not have much success.
  • Only three free queries, if you want more you will have to pay for it.
  • Image exporting can be difficult.

Ahrefs SEO Web Page Analyzer

Ahrefs’ SEO Web Page Analyzer is a powerful, yet easy-to-use B2B SEO software that can help you analyze key SEO elements on your website. It provides information about your website’s backlinks, anchor text, referring domains, keyword analysis, and other on-page elements. It also has a powerful keyword research tool that allows you to find keywords that your website lacks and can benefit you in order to obtain that prized higher ranking.

NOTE: This particular tool is just for SEO on your site.

AHrefs SEO Web Page AnalyzerPros and Cons


Very powerful and easy-to-use tool.

Provides detailed information about the website’s backlinks, anchor text, referring domains, and other on-page elements.

Has a powerful keyword research tool that can help find keywords your website is lacking.


  • Your website needs to be verified in order to use it.
  • Slow updates
  • The typical limit on what data you can see and import because it’s free.


Ubersuggest is arguably the biggest weapon in Neil Patel’s suite of SEO software tools. It deals with site audits and backlinks.

You can use it to audit your website for several different metrics, among them:

  • SEO score
  • Website Traffic
  • Keywords
  • Backlinks
  • Broken links
  • Redirects
  • Pages that have critical issues

Also, it makes an assessment of your site’s performance and health, as well as compares it to those in your niche.

However, if you want the most accurate results for website analysis you should use this alongside Google.

There is a free version and a paid version. The free version is enough for basic analysis, but if you want in-depth information you should subscribe to the paid version.

As far as SEO Analyzer, I don’t even know if it exists anymore as I noticed something discomforting and suspicious. When I accessed Patel’s SEO Analyzer and put in a site to check out, it took me to Ubersuggest.

I wouldn’t have thought much of it except that it took away one free search as I had to re-input the site into Ubersuggest. Hmm…

Ubersuggest and SEO AnalyzerPros and Cons


  • Easy to use layout.
  • Excellent with keyword research and competition ranking.
  • User-friendly interface


  • Only 3 free daily searches on the freebie plan.
  • What appears to be a bait and switch when it comes to inputting a site address in the SEO Analyzer field.
  • The numbers may not always be correct.

What Are B2B SEO Tools?

B2B SEO tools are software that help businesses analyze their website and improve their search engine ranking. They do this by helping businesses identify which keywords they should be targeting, analyzing their website’s backlinks and traffic, and identifying any potential issues with their website.

What is B2B SEO?

B2B SEO is business-to-business search engine optimization. It’s a process of optimizing a website for a higher ranking in the search engines with the goal of generating more leads and sales from businesses.

What Should I Look For in an SEO Tool?

Some of the most important things to look for in picking the best B2B SEO tool are the following:

  • Link building opportunities
  • Backlink analysis
  • Keyword ideas and exploration
  • Competitor Analysis
  • On-Page SEO
  • Technical SEO
  • Content
  • Off-page SEO

Free B2B SEO Tools FAQ

Does SEO work for b2b?

Absolutely. Search engine optimization is key in increasing organic search traffic to your webpage and improving your website’s visibility in search engines. This can lead to increased traffic and trying to rank at the top of Google’s first page.

Why SEO is important for b2b?

Nowadays, people search in the query form on the internet. Search engine optimization takes these queries your potential buyer makes about anything related to your product or services and gives them the exact results (or close to) that they are querying.

Key SEO elements implemented in your website can build trust in your business, gives you the opportunity to answer your customers’ questions, help you gain authority, and rank high in search engines.

Can you SEO for free?

Yes, you can! There are plenty of free tools to choose from out there. If you are looking to do it totally for free, you may be at a bit of a disadvantage as almost all of the products have paid versions and offer more bells and whistles if you are willing to pay for it.

Does Google have SEO tools?

Yes, they do, and they are free as well. Google has the following free tools for SEO:

Soooo…why didn’t you bring up any of Google’s tools in your article? They have some good stuff. 

That’s for another article. Google has so much I wanted to write about them separately.


In order for your business to make it online and get organic traffic, you need to have a B2B SEO tool, if not more than one. (There is no perfect SEO tool out there; many of the top site have more than one SEO software in their arsenal.)

In choosing the best SEO company, you need to figure out what are the right keywords you want to rank for and what opportunities are out there in terms of ranking. In addition, you will want to analyze top-performing content and find out what your competitors are up to.

With choosing the perfect free SEO tool, there are plenty of opportunities to shop around. Finding the right SEO tools will help boost your site’s organic presence and provide valuable insights to your digital marketing strategy.

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

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