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Best 14 AI SEO Tools to Outrank Competition In 2023

Search engine optimization is arguably the most important aspect of online marketing. It can be difficult to keep up with the ever-changing algorithms, but luckily there are a number of AI SEO tools that can help.

In this blog post, we will discuss some of the best AI SEO software and its features. We will also look at the pros, cons, and pricing information. So whether you are just starting out in SEO or you want to upgrade your current toolset, read on for the best AI SEO tools to try in 2023!

14 Best AI SEO Software for 2023

Dani’s Picks

  • For Agencies: Marketmuse
  • Best AI Writer: Jasper
  • For E-commerce: Alli
  • Bang For The Buck: Surfer SEO
  • Best Writer/SEO Combo: Frase


Alli AI is an AI SEO tool to help you develop and enhance your website’s content strategy. The software gives webmasters a simple and efficient approach to boosting visitors, creating high-quality backlinks, and expanding business outreach.

It’s an all-in-one SEO tool that utilizes and promotes artificial intelligence to make intelligent decisions. Alli AI simplifies SEO procedures using artificial intelligence to create an all-in-one software that is tailored for each client and packaged into a visually attractive user interface.

Alli Features

  • Customize automation
  • Works with any CMS
  • 15-minute installation
  • Keyword research
  • Rank tracking
  • Competitor analysis
  • On-page optimization
  • Link tracking

Alli Pricing

Alli offers a free trial and three options for pricing. Believe me, this is one that can be for most budgets. 

Pricing starts at $249 per month and goes up to $999 per month. 

Alli Pros and Cons


  • Self-adjusts to the algorithms
  • Easy to use, keyword focus suggestions,
  • One-click optimization
  • Instant code changes


  • The data cannot be exported to Excel, you need to do it one at a time.


Diib is an AI Search Engine Optimization software that allows users to automate their SEO, boost rankings, and compare against rivals. It uses artificial intelligence to create a personalized growth strategy, provide automated analytics, and monitor your development as you improve.

Diib instantly connects to Google Analytics and utilizes sophisticated algorithms and AI to provide you with a simple-to-use growth strategy. You may scan your website in 60 seconds and discover how to enhance your SEO, speed, security, and user experience.

Diib Features

  • Track important SEO keywords and backlinks
  • Monitor your competitors’ rankings and changes
  • Get new keywords and content ideas
  • See how your website stacks up against the competition
  • Email deliverability (make sure your emails don’t go to spam)
  • Improve the areas where you are underperforming
  • Rankings changes
  • Competitor activity
  • Utilizes an advanced predictive algorithm
  • Examines growth, user experience, social, mobile, and more
  • Adapts to seasonality and day-of-week variations to accurately gauge website health
  • Deep experience with WordPress, Wix, Shopify, Woo, and most other platforms

Diib Pricing

Diib does have a free package, but like all free packages, you won’t get all the goodies as if you were paying for the Pro package. 

Caution: the Pro package does start at $7.99 per month but will go up to $44.99 per month. That’s still pretty reasonable and you get a free trial with the Pro package as well. 

Diib Pros and Cons


  • Data and analytics can be pulled for all platforms with cookies like Google, Facebook and even Microsoft. 
  • The insights provided can be useful for growing your online presence.
  • Intuitive interface.


  • The language can be hard to understand for beginners
  • Navigation is gated based on your subscription level.
  • The bad-backlink finding and related objective can be repeated and gives alerts the next day even after completing it.


Squirrly is one of the best AI SEO tools for WordPress. It’s a tried-and-true all-in-one SEO solution that employs AI to rank your website faster. You may install this plugin in your WordPress admin area right away. The tool scans your website and generates automated action in the name of SEO optimization.

Squirrly’s AI-powered SEO improves and is data-driven so you can outmatch all of your rivals. If you want to reach the top page of Google, Squirrly provides a strategy for doing so. Squirrly allows you to create great SEO articles, acquire organic traffic, and improve ranks.

Squirrly Features

  • SEO Alerting
  • Link Building
  • Keyword Research
  • SERP Rank Tracking
  • Localization
  • Competitor Analysis
  • Data Visualization
  • Audit Pages

Squirrly Pricing

Squirrly pricing comes in three packages: Pro, Business, and Agency.

Pro: $20.99 for the first month, (will go up to $29.99 per month)

Business: $71.99 per month

Agency: $75.99 per month

Squirrly Pros and Cons


  • Has a fabulous step-by-step goals interface.
  • Newbie-friendly 
  • Makes SEO fun and easy


  • The UI looks archaic; however, an overhaul is around the corner.
  • Cannot use on non-WordPress websites.


Linkhunter is a one-of-a-kind link-building and relationship-building tool for SEO that automates the process. It uses artificial intelligence to identify websites on the internet that are potential candidates for you to contact and reach out to automatically. Then, you choose your goal: guest posting, link building, marketing, or other options. Next, you input the keyword you want to focus on in your project in order of importance.

Linkhunter goes out and looks for other websites that would be suitable contacts for you to contact and reach out to. The AI SEO tool also includes templates, automated follow-ups, and campaign monitoring, among other things. Linkhunter makes some of the most time-consuming aspects of SEO a lot more convenient.

Linkhunter Features

  • Built-in Email Templates
  • Moz Metrics
  • Prospecting & Outreach Reports
  • Gmail & Google Suites Integration
  • SMTP/IMAP Integration
  • SEM Rush Metrics

Linkhunter Pricing

Linkhunter comes in three pricing packages: 

Starter: $49 per month

Small Business: $99 per month

Agency: $199 per month

Linkhunter Pros and Cons


  • Ease of use.
  • Takes gruntwork out of link building. 


  • No auto follow-ups with emails
  • Cannot tell if you’ve reached the person, which does not help with any anxiety of spamming your contacts


Frase is an AI-powered SEO software that aids you in producing content that is in line with user intent. Frase helps you rank on Google’s first page by assisting you with better writing. It also uses AI to respond to your visitors’ queries and improve search engine optimization and conversion.

Using AI, Frase enables you to quickly identify the questions your target audience might be asking online. After that, it rapidly optimizes content capable of answering those inquiries.

Psst! Check out my Frase Deep Dive over here!

Frase Features

  • Question Research
  • AI-Generated Content Briefs
  • Answer Engine

Frase Pricing

Frase has three pricing tiers: 

Basic: $44.99 per month if paid monthly ($39.99 per month if paid annually)

Team: $114.99 per month if paid monthly ($99.99 per month if paid annually)

Enterprise: Contact Frase for an amount

Frase Pros and Cons


  • You can create well-researched and organized content briefs in a very short time.
  • Content gap filling
  • Identify and fix topic gaps in your content.
  • Easy To Use Interface
  • Detailed help and support
  • Unlimited documents and queries. 


  • The AI assistant just sends the link of your articles. 
  • No Mobile App.
  • The accuracy could use improvement.

Surfer SEO

Surfer SEO is an AI SEO platform that has a unique set of features that digital writers and marketers can use to improve their content marketing.

This software helps you create data-driven material that will appear on the top of search engines’ results pages. You won’t need to develop a content strategy using Surfer SEO.

It will also assist you in dominating your target area with a plethora of content suggestions. With Surfer SEO, you can learn how to identify the best keywords, word count, and article structure to improve your chances of high rankings.

Surfer SEO Features

  • Content planner
  • Article outlines
  • Content suggestions
  • Site audits
  • Keyword research
  • Search intent identification

Surfer SEO Pricing

Basic: $49 per month

Pro: $99 per month

Business: $199 per month

Enterprise: Customized, contact them.

Surfer SEO Pros and Cons


  • No setup fee
  • Natural language processing
  • Content SEO scoring 


  • The keyword tool is a bit underdeveloped
  • No free trial 

Can I Rank

Can I Rank is an AI platform that provides suggestions for keywords to focus on and pages to optimize. It also gives recommendations on websites to go after for link building based on your competitors‘ backlinks. AI is utilized by Can I Rank to gather data from various sources and then goes the extra mile in providing ideas.

Can I Rank Features

  • Content Ideas
  • Rank Tracking
  • Social Media
  • Progress Reports
  • Competitive Analysis
  • Expert Assistance
  • Results Guarantee
  • Whitelabel Reports

Can I Rank Pricing

Can I Rank does have a free plan and three paid tier plans. 

DIY Individual: $49 per month

DIY Pro: $79 per month

DIY Agency: $299 per month

There is also a full-service plan in which you need to contact them for information. 

(Take note of how “Undying Gratitude” appears with all but the free plans on the pricing page. So there is no gratitude for the free plan? Ok, then.)

Can I Rank Pros and Cons


  • The free membership–gotta have gratitude for that. 
  • 7-day trials with paid plans
  • 30-day full refund if no results
  • Free expert consultation, but only for the service plan 
  • Easy navigation
  • Great customer support


  • Limited options with the free membership
  • Each keyword for competition requires manual analysis 
  • Depending on difficulty percentage scores, it can be a little slow at keyword analysis ideas

Morphio AI

Morphio is an AI SEO tool for digital marketers that helps them scale their data analysis operations. Users can quickly connect data with its respective return on investment thanks to the capacity to include numerous data sets in their marketing efforts, and you may use it to find out how to capitalize on your content. Users get immediate action items based on real-world action tasks that help them improve their rankings quickly using hands-on data analytics automation.

Users gain regular insights that may help them increase their bottom line with a proprietary algorithm. Users may also combine campaign performance and focus on the most important metrics. On a single platform, you can use Morphio AI to integrate Search, Display, and Social Media marketing data. This makes it simple to view both paid and organic results using the data visualization tool.

Note: A Google Analytics account is required to use Morphio.

Morphio AI Features

  • Defining traffic. 
  • Conversion.
  • ROI goals.
  • Alerts regarding campaign data abnormalities.

Morphio AI Pricing

You will need to contact Morphio for pricing. 

Morphio AI Pros and Cons


  • Shareable report links.
  • KPI tracker helps accounts stay on track.
  • Easy to set up and integrate.


  • Expensive.
  • SEO reporting tools could use improvement.
  • Tracking keyword performance in Google Ads needs improvement.

NOTE: Morphio has been acquired by Hawke AI.


MarketBrew is an SEO tool that uses artificial intelligence to monitor and reveal any search engine algorithm changes. It aids in the improvement of your Google rankings. MarketBrew employs AI to assist content marketers in eliminating guesswork and being one step ahead of their competition.

This feature helps you understand what makes the first Google result different from the second. It identifies distinctions and suggestions for content and description for a keyword focus. This saves time for users in manually scrutinizing search results’ inner workings.

MarketBrew Features

  • Analytics
  • Data Import
  • Custom reports
  • 24/7 support

MarketBrew Pricing

You will need to contact MarketBrew for their pricing. 

MarketBrew Pros and Cons


  • Highly advanced with excellent results. 


  • Pricey.


INK is an AI writer that allows you to create content more efficiently and intelligently. When you type in your focus term, INK adjusts it while you write, optimizing it. It also suggests comparable keywords to aim for and assesses your post based on its chances of ranking in the top 10 of Google.

This tool checks to make sure you’re using your keyword effectively and that you’re including related phrases in your content. INK employs artificial intelligence and natural language processing to evaluate your writing.

It’s similar to Grammarly or Prowritingaid for any writing style or structure. You may type straight into the editor, import files from a URL, HTML document, or text file, and so on.

One of the major benefits is that you can save all your work on your PC or Mac because it is a real program. You may also use it to move content between WordPress sites in a snap. It includes an integrated WordPress plugin that allows you to transfer material immediately back and forth.

INK Features

  • Meta 
  • Blogging
  • Product descriptions
  • SEO checklist
  • YouTube video descriptions
  • Supports Mac, Windows, WordPress, Linux, and Google Chrome

INK Pricing

Pro: $49 per month paid monthly, $39 per month paid annually.

Enterprise: $119 per month paid monthly, $99 per month paid annually.

INK Pros and Cons


  • Excellent customer service
  • Article ratings so you know how well your content is optimized. 


  • English only as the supported language. 
  • The topic recommendations can be off and you may end up spending extra credits on what you want. 


WordLift is an AI content optimization solution that’s been used by a slew of major corporations, including Audible and The Next Web. It’s available as a plugin or as a standalone if you’re using a different platform.

Many of WordLift’s features excite me, including the capacity to add content metadata information, develop an internal lexicon, marketing optimization tactics, and more. The program is best utilized by big groups of people but independent journalists or bloggers may also gain a lot of usefulness from it.

Wordlift Features

  • Google Analytics integration.
  • Content and product recommendation widgets.
  • E-Commerce SEO. 
  • Training and support. 
  • Supports 31 languages, including English, French, Spanish, Portuguese, and German. 

Wordlift Pricing

Starter: 49 Euros per month yearly, 59 Euros per month monthly.

Professional: 79 Euros per month yearly, 99 Euros per month monthly.

Business: 199 Euros per month yearly, 249 Euros per month monthly.

Wordlift Pros and Cons


  • All packages have a free trial. 


  • The amount of support that is available pertains to the package you buy. 


MarketMuse is one of the most effective AI SEO automation tools available. You will want to make the most of its features, which include AI-powered content analysis, intelligence, and writing, at least.

MarketMuse offers a free tier that allows you to use it for as long as you want without having to provide credit card information or other personal information. Of course, the free tier has several restrictions, but it should still give you an indication of what to anticipate.

MarketMuse Features

  • SEO Auditing
  • Keyword research
  • Link building
  • SERP rank tracking
  • Customized reports

MarketMuse Pricing

MarketMuse has four pricing packages:


Standard: $149/month or $1500/year

Team: $399/month or $3900/year

Premium: Custom pricing

MarketMuse Pros and Cons


  • Good keyword suggestions.
  • Ease of navigation.
  • Generous free plan.


  • Expensive
  • If working with partners from India, there is no specification for India. 
  • The speed can be kind of pokey. 
  • Could be better at targeting long-tail keywords. 


Acrolinx is an AI SEO software that was created to assist businesses to increase their content. As a result, the program is primarily aimed at marketing, product, and support professionals. It captures your company’s writing standards and ensures that your material follows them by providing writers with a platform to access official writing criteria in bulk.

Healthcare, financial services, and technology companies can also benefit a lot from it since Acrolinx excels at reducing terminology and documentation.

Acrolinx Features

  • Integrates with WordPress, Excel, Chrome, and GitHub, among others.
  • Customizable templates. 
  • Collaboration/access controls. 
  • Automated content checking.
  • Ai writing assistance.  

Acrolinx Pricing

You will need to contact Acrolinx to obtain pricing plans. 

Acrolinx Pros and Cons


  • Impressive integrations.
  • Excellent customization options.
  • Suggests words and phrases appropriate to the tone of voice of the targeted audience. 
  • Guarantees content integrity due to analytical statistics.


  • Steered toward enterprise and large businesses.
  • Connectivity issues. 
  • No free plans. 


Here we go again; Jasper just cannot stay out of my faves for even a minute. That’s ok, though. 

Jasper is one of the most useful AI content creation tools on the market for producing unique and SEO-friendly articles on almost any topic. The tool isn’t limited to articles; it may also create social media posts, marketing copy, and more. Jasper is also excellent for international audiences since it can write in 25 different languages.

Jasper Features

  • Focus mode, in which you can type in what you want to write about and Jasper helps you.
  • Integration with Surfer SEO
  • Power mode: this is one of my favorite things about Jasper. Fifty-four glorious templates to help you with whatever content you need to churn out.

Jasper Pricing

Jasper has a Starter package and Boss Mode package. The starter package starts at $49 per month and the Boss Mode at $99 per month.

It also depends on your monthly output.

Jasper Pros and Cons


  • So many templates, and so little time.
  • Built-in plagiarism check, although you will need to pay extra for it.
  • Natural language frigging processing!


  • No long-form content or NLP with starter plan.
  • It’s not 100% automatic; you will need to fill out some content yourself.
  • No free tier or trial.


What is AI SEO?

AI SEO is a branch of AI that deals with optimizing content for search engines. The goal of AI SEO is to make content more accessible and visible to users by improving its ranking in search engine results pages (SERPs).

In order to do this, AI SEO uses a variety of methods and technologies, including machine learning, natural language processing (NLP), and data mining.

One of the main goals of AI SEO is to help content creators produce better content. By using machine learning algorithms, AI SEO can analyze existing content and suggest improvements that could make it more effective. For example, an AI SEO system might examine a blog post and suggest adding relevant keywords or linking to other articles that would supplement the topic.

How does AI Work in SEO Content Optimization?

AI can be used for SEO content optimization in a few different ways.

First, AI can help you research and analyze your competition to see what keywords they are targeting and what content strategies they are using. AI can also help you come up with ideas for new content topics that you may not have thought of before.

AI can also be used to help you improve the quality of your content. For example, AI can help you identify which keywords are most relevant to your topic, and it can also help you make sure that your content is well-written and error-free. Additionally, AI can be used to recommend changes to your content based on engagement data collected from readers.

Will SEO be automated?

Yes, SEO will be automated. However, the best SEO results will always come from a combination of human expertise and automated tools. SEO is a complex process that requires an understanding of how search engines work and of the algorithms they use to rank websites.

It also requires an understanding of how people search for information online and of the keywords they use. And finally, it requires an understanding of how to create content that is both relevant to users and that meets the requirements of search engines.

This is a process that can be automated, but it cannot be replaced by automation. Human expertise is still required to properly configure and use the tools, to analyze the data they provide, and to make changes based on that analysis.

Wrapping it All Up

So, there you have it. My picks for the best AI SEO software on the market right now. While all of these offer different features and benefits, they all share one common goal—to help your SEO and content rank higher in search engine results pages and get more website visitors.

What type of AI SEO software do you use? Do you find it helpful? Let us know in the comments below!

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

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