Content Marketing and SEO–A Case Study for 2023
Last updated on March 4th, 2023 at 01:41 am
Another year has passed, and it’s that wonderful time of the year: year-end statistics! Time to drag out some facts about content marketing and SEO.
Two Thousand and Twenty-two has been one heckuva year for the content industry. For those of you who are blogging, or working as a content marketer or an SEO strategist, you have been run through the gamut.
From Google Updates, from the worries of artificial intelligence taking over the process to the uncertainty of the future as a content marketer, it’s been a roller coaster ride to say the least. .
Although you may be fretting with wonders over what 2023 will bring, there is one certainty that it will bring: Content is here to stay and SEO is more important than ever.
Content Marketing and SEO: More Important Than Ever
Content is still the King, and remains to be King for 2023.
People still want to consume content, and writing is still a viable way to bring it to the people.
As much as you are rejoicing that content is still king, content strategy is changing.
According to Hubspot, video is now the number one form of media used in content strategy.
How strong is video? Not only has it overtaken blogs and infographics for the content crown, Brightcove reports that a video brings an average of 157% increase in organic search engine traffic. Not only that, time on site can increase 105% and conversion rates can double.
In addition, videos that are optimized are 52 times more likely to show up on the first page of Google than a text article. Time to start thinking seriously about video content.
Things to consider:
Keeping on the subject of blogging, Ryan Shelley’s entry at SMA Marketing has some eye opening stats regarding such. If you think that it’s too late/don’t want to get into blogging, think again.
If you have a brand and either do not have a blog or is on the fence about it? Time to get off the fence. According to Shelley, if you have a blog, you will get 67% more leads.
In addition, if you blog, your brand will receive 97% more site links than if you didn’t. In the spirit of more leads, your blog would have 434% more indexed pages than the ones who do not blog.
Content optimization has become more important than ever. Fronetics reports that 51% of companies say that updating old content is key for SEO. According to Shelley, updating and republishing old blog posts can increase blog traffic by more than 100%.
As you plan your SEO strategies for 2023, it is imperative to know that the overwhelming majority of your strategies will be appeasing the Great God Google.
According to Statista, Google commanded a whopping 83.84% of the total market share of search engines as of July 2022.
Bing came in second at 8.88%, followed by Yahoo at 2.55% and Yandex trailing the pack
at 1.67%.
Blogging is not on its death throes, no matter how many people say so.
In spite of the increasing amount of blogs that are out on the web, keep in mind that only 2 out of 10 will see some success. In addition, of the 1.2 billion blogs out there, only 22% of those blogs are still active; many people will either just give up or treat it like a hobby.
More statistics:
- Over 3 million blog posts are published every day. (Bloggers Passion)
- 77% of internet users read blogs. (TechJury)
- The Huffington Post blog pulls in $500 million annually. (TechJury)
- On WordPress alone, every month users produce 70 million new posts and 77 million new comments. (WordPress)
- 77% of bloggers chose “How-to” articles as the most popular blog content format. (Bloggers Passion)
- 36% of readers prefer list based headlines. (Optinmonster)
- Blogs are the 5th rated source of most trusted information. (Optinmonster)
- The average blog bounce rate is 82.4%. (Siege Media)
- The top 4 most profitable niches in the blogverse are food, personal finance, lifestyle/mommy blogs, and travel. (Rank IQ)
- Blogs with longer headlines generate 76.7% more social shares than shorter headlines. (Backlinko)
- 60% of marketers report that inbound (SEO, blog content, etc.) is their highest quality source of leads. (Hubspot)
Conclusion
So it looks like blogging and content marketing are going nowhere as far as the near future predicts. And it’s just going to increase. Rejoice, bloggers, content marketers, writers, and everyone in between, 2023 plans to be promising!
About the Author
Dani Lehmer is the Founder and Head Honcho of Dani Digs In.
She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.
Connect with Dani on LinkedIn.
One Comment