16 Best AI Marketing Tools for 2023

Last updated on March 4th, 2023 at 02:06 am

There is no doubt that artificial intelligence (AI) is changing the world as we know it. AI has already had a significant impact on marketing, and its influence is only going to continue to grow in the years ahead. If you’re not yet taking advantage of AI marketing tools, then you are missing out on a huge opportunity.

In this blog post, we will take a look at the benefits of using AI marketing software, as well as the pros and cons of doing so. We’ll also explore some of the best AI marketing software options currently available. So, without further ado, let’s get started!

16 AI Software To Use For Business Growth

Crayon

Crayon is a competitive intelligence software that allows you to keep track of everything your rivals are doing on and offline. With Crayon, you can monitor your competitors’ complete digital footprint.

Crayon’s award-winning competitive intelligence solution aids your company in seeing and seizing possibilities, allowing you to build a long-lasting business advantage. Crayon’s software is used by tens of thousands of teams to automatically gather and analyze comprehensive competitive intelligence from hundreds of millions of sources.

Crayon Features

• SalesForce integration
• Web tracking
• Social monitoring
• Battlecards
• Provides a complete view of your competitors. 

Crayon Pricing

You will need to contact Crayon to obtain pricing. 

Personalize

Personalize is an AI-powered, well, personalization tool that shows people what they’re most interested in—particularly each contact in your database’s top three—based on their online presence. By detecting the interests of each consumer at any one moment, it allows firms to promote the right product or service at the perfect time.

Personalize Features

• Seamless integration CRMs and email platforms.
• Targeted campaigns to each individual’s top interests.

Personalize Pricing

Light: $69 per month if paying monthly, $55 per month if paying annually

Plus: $119 per month if paying monthly, $95 per month if paying annually

Premium: $219 per month if paying monthly, $175 per month if paying annually

Seventh Sense

Seventh Sense is an AI-driven email marketing campaign management solution that ensures your emails are delivered at the right time for each consumer. This bespoke service allows marketers to connect more effectively with their audience since they know they will be opening their emails at the optimum moment.

The smart platform also aids in improving email deliverability, which improves the sender score. This is major for businesses that send hundreds or thousands of emails every week.

Seventh Sense Features

• Customer engagement
• Data and analytics
• Batch Email Campaigns Support
• Email Throttling
• Unlimited Historical Engagement Data 
• HubSpot CRM Extension
• Analytics Dashboard
• Lookalike Audience Scheduling

Seventh Sense Pricing

Seventh sense has different pricing with Hubspot and Marketo. For the former, the price is $80 per month if paying monthly, while paying annually will set you back $64 per month. 

Marketo’s pricing is more expensive: $450 per month if paying monthly and $360 per month if paying annually. Oof. 

Phrasee

Phrasee is an AI program that focuses on “brand language optimization.” This AI-enabled marketing platform improves the brand language used by businesses in their communications. It may create emails, Instagram posts, Facebook posts, and even push notifications using a natural language generation system and a machine-learning algorithm to produce a copy that sounds human.

The Phrasee platform combines artificial intelligence, computational linguistics, and our distinct customer-centricity to create, optimize, automate, and analyze language in real-time. It gets smarter with every dispatch, seamlessly delivering top-performing text across your digital marketing activities.

Phrasee Features

• Phrasee Attract – brings in new customers
• Engage – engages your customers with email, push notifications and SMS
• React – helps motivate current customers and reactivate those who have fallen off
• Convert – Turn that customer into a sale.

Phrasee Pricing

You will need to contact Phrasee for pricing. 

SEMrush

SEMrush is one of the best SEO tools on the market. Its complete package enables you to execute SEO, content marketing, social media marketing, PPC, analytics, and other activities. One of its most useful features is its position tracker. It gives businesses the opportunity to see how they stack up against their competition in Google’s organic or paid results.

SEMrush Features

• Keyword research
• Local SEO
• SEO on page 
• Competitor analysis
• Content marketing
• Market analysis
• Website monetization

SEMrush Pricing

SEMrush starts out at $99.95 per month for packages all the way up to $374.95 per month.

Smartwriter.ai

The Smartwriter.ai software can help you automate your cold email outreach. This AI solution creates a customized email, including a personalized subject line to pique customer interest, as well as personalized backlink creation and Shopify product title and description development.

There is also integration with other third-party tools and platforms to enhance your cold email outreach methodology.

Smartwriter.ai Features

• Personalized Icebreakers
• Instagram Comments
• Cold Emails
• LinkedIn Outreaches
• Google Reviews
• Backlink Outreaches
• LinkedIn scraping for more potential leads
• 6-step SMTP check ensures only valid emails are found, protecting your domain authority
• Full access to all AI tools
• AI Email generator
• Export AI content

Smartwriter.ai Pricing

Smartwriter comes with a 7-day free trial, after that packages start at $59 per month for basics all the way up to $359 for the Pro package.  

HubSpot SEO

A very invaluable AI tool is HubSpot SEO. It analyzes how search engines perceive and categorize your material using machine learning. HubSpot SEO assists you in increasing your search engine rankings and outperforming your competition.

If you want your website to rank high on search engines, invest in quality content that is rich with keywords. Remember that the SEO landscape becomes more complex and competitive as your website grows in popularity. Because of this, many businesses find it difficult to keep up with the changes… When creating an online presence for your business, remember that you want people who are searching for what you offer to be able to easily find your site.

Many organizations want to design pages that make it easy for customers to find what they need without having any difficulty with navigation or information overload when visiting them on their mobile devices or computers. Your website must be able to accommodate all sorts of users with different abilities and needs using the keywords most relevant in their industry like “customer acquisition” as written by experts from HubSpot’s team.

HubSpot SEO Features

• Discover topics people are searching for and rank for them.
• Provides suggestions for your topic clusters and related subjects
• HubSpot integration

HubSpot SEO Pricing

Hubspot pricing starts at $45 per month with 1000 contacts, the price increases depending on the number of contacts you input. The same goes for the Pro and Enterprise packages as well.

Evolv AI

Evolv AI employs sophisticated algorithms to find the best concepts, combine them, and repeat the process to generate the finest site experience. It determines which content options will work well for your website by consulting its complex algorithms and selecting which ones perform the best and you can test multiple ideas in a single experiment.

In real-time, Evolv AI validates several concepts by examining traffic and performance, eliminating the worst performers, and choosing the greatest ones. This technology finds the finest response for a company’s audience by evolving to their digital interactions and utilizing active learning to anticipate which experiences will pique their interest in engaging with them.

Features

• Figures out the content that provides the best performance.
• Tests multiple ideas in a single experiment.
• Visual and code editors.
• Audit and analysis.
• Identify use behavior to a dropoff point.

Evolv AI Pricing

You will need to contact Evolv in regards to pricing. 

Optimove

Optimove is a business data platform that includes AI-based marketing capabilities. It enables organizations to aggregate data from many sources and provides a comprehensive picture of all the information in one dashboard. With ease, businesses may analyze or exchange the information, as well as develop marketing plans.

OptiBot, their AI software, searches and analyzes all of the customer information supplied to create practical insights. It may suggest which campaigns to delete based on loss or notify you who your customers are too exposed to corporate communication.

Optimove’s data scientists will analyze your client database and build a customized Optimove customer profile specifically for your company. This guarantees extremely high levels of predictive accuracy across any industry, as well as person-based segmentation that is highly relevant.

Optimove Features

• Optimove Academy.
• Guides and ebooks to help you get started.
• In-app messaging.
• Each client receives a Customer Success Manager.

Optimove Pricing

You will have to contact Optimove for pricing.

InstaText

Artificial intelligence and language technologies are used by InstaText to automatically enhance English texts. It generates suggestions for how we might make the material more readable and understandable, as well as recommendations.

InstaText helps you better express yourself in a variety of areas, including academic writings, personal emails, business proposals, marketing content, translation revisions, and instant messaging.

InstaText Features

• Supports Google Docs, Twitter, Facebook, LinkedIn, and WhatsApp Web, among many others. 
• Instant grammar checker
• Instatext does not store your texts, privacy focused!

InstaText Pricing

14 day free trial, if you are an individual expect to pay $29.99 per month monthly, or $11.99 per month if you pay annually. 

For teams, there are the Business and Scholar plans. You will need to contact them for pricing. 

DeepL

DeepL is an AI tool that converts documents and files into 28 languages of your choosing. It not only translates the words literally, but it also adds subtle variations and phrases that some of the most powerful translation software, such as Google Translate and Microsoft Translator, struggle to comprehend. The end result is smooth text that is both correct and pleasant to read.

DeepL Features

• Formal/informal tone
• Translate whole files
• Glossary
• CAT tool integration

DeepL Pricing

While there is a free translation service, DeepL also has paid packages with more bells and whistles. 

Chatfuel

ChatFuel is an artificial intelligence (AI) chatbot for Facebook Messenger that helps you automate conversations with your customers. With this tool, you can take potential leads from your ads and engage them in a conversation with a bot.

This automated process answers queries and guides users to make purchases, cutting down the time needed for sales discussions or FAQs. You can also link live leads to a sales agent in real time so that you’re not bogged down by having too many conversations at once.

ChatFuel Features

• 24/7 prospect engagement.
• Live chat helps connect warm leads to sales reps.
• Reduce support costs with FAQ automation.
• Integrations with Calendly, Shopify, and Google Sheets.
• API for customized integration. 

ChatFuel Pricing

Entrepreneur: $14.99 for 500 conversations per month

Startup: $24.99 for 1000 conversations per month

Small Business: $59.99 for 3000 conversations per month

Copilot

Copilot creates high-quality tools for people who run ecommerce firms and want to integrate Shopify or BigCommerce with Facebook Messenger. With Copilot, you may continue real-time communication with consumers 24 hours a day, 7 days a week at every stage of the funnel. Directly through Messenger, advertise items, restore shopping carts, and send notifications or reminders.

Copilot Features

• Send notifications and cart reminders to customers.
• Drip messenger campaigns to keep your customers engaged.
• Notifications for abandoned carts, out-of-stock items, restocked items, preorders, order status, and shipment notifications.
• Those who opt-in, get branded images, promotional content, and/or coupon codes.
• Collect data such as reviews, post-purchase feedback, and customer insight

Copilot Pricing

You will have to contact Copilot for pricing. 

Albert

Albert is a self-learning software that automatically generates marketing campaigns for your brand. By using optimization and personalization, Albert AI is your self-teaching digital marketing assistant that solves the most difficult online advertising problems.

The tool improves the accuracy, intellect, and efficiency of your marketing strategy by analyzing massive amounts of data to operate campaigns automatically and utilizing its self-learning software. It examines audiences and campaign data at scale in order to allocate money and modify campaigns across different channels.

Albert AI is a marketing technology agency that works with clients to develop an intelligent brand and audience connections through insights and learning agendas, strategic planning, and 360-degree campaign management. The tool analyzes the unanalyzable and takes action to identify potential consumers, conduct trial campaigns on them, and perfect those campaigns for a larger audience across many media channels.

Albert Features

• Breaks down large amounts of data to help you customize campaigns
• Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media and mobile

Albert Pricing

You will need to contact Albert to obtain pricing.

MobileMonkey

MobileMonkey is a multi-platform chatbot creator that makes it easy for businesses to manage their marketing chat content. It has a Unified Chat Inbox with integrations for easy scaling of any campaign.

They also offer InstaChamp, a great marketing chatbot designed for IG businesses.
With robust analytics and a user-friendly interface, MobileMonkey makes it easy to build sales campaigns and send them across channels such as Facebook Messenger, SMS, and Instagram

MobileMonkey Features

• Supports 24 languages, including English, French, German, Italian and Portuguese.
• Chatbot builder
• Chat Blaster
• Drip Campaigns
• RSS Blaster
• Messenger ads
• Facebook comment guards

MobileMonkey Pricing

MobileMonkey’s pricing depends if you are a marketer, creator or SMB.

Marketer: $119 per month for the startup package.

Creators:

For the creator package there are some free trials but you have to click through and fill out some info. The pricing is not very straight up on this site.

SMB:

SMB starts with a free package up to $119 per month on the RoboBDR plan.

ManyChat

Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat is mainly focused on Facebook Messenger, but there is support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes. 

ManyChat Features

• Instagram Direct Messages
• Facebook Messenger
• WhatsApp
• SMS Text Messaging (pay as you go)
• Email (pay as you go)

ManyChat Pricing

Free pricing, there’s a tier starting at $15 per month. 

AI Marketing Tools FAQ

What is an AI marketing tool?

AI marketing tools are computer programs that use artificial intelligence to automate parts of the marketing process.

Some common features of AI marketing tools include:

• Predicting customer behavior
• Personalizing content for individual customers
• Automating email marketing tasks
• Creating dynamic pricing models

The goal of using AI marketing tools is to increase efficiency and produce better results for businesses.

How is AI used in marketing?

Answer: AI is used in marketing by extracting insights from data in order to make better decisions. Machine learning algorithms are used to analyze large data sets in order to find patterns and correlations that humans would not be able to detect.

This information can then be used to improve marketing campaigns, target customers more accurately, and create more personalized experiences for customers. For example, a machine learning algorithm could analyze a customer’s purchase history and Web browsing behavior in order to identify which products they are most likely to be interested in. Then, the algorithm could use this information to recommend products on the customer’s behalf when they visit the company’s website.

Is AI good for marketing?

AI is great for marketing because it can help you target customers more effectively. For example, with AI you can analyze customer data to identify patterns and trends that wouldn’t be visible otherwise. This allows you to create targeted marketing campaigns that are more likely to be successful.

In addition, AI can also help you personalize your marketing messages. By understanding each customer’s needs and preferences, you can create messages that are more relevant and appealing to them. This helps build stronger customer relationships and encourages customers to keep coming back to your business.

Is AI the future of marketing?

Yes and no. AI will definitely play a bigger role in marketing in the future, but it won’t completely replace human marketers. Rather, AI will be used to automate certain tasks that are currently done by humans, such as identifying potential customers, creating customized marketing content, and measuring the results of marketing campaigns. This will free up human marketers to focus on more important tasks and ultimately help them to be more successful in their work.

Summing It All Up

Artificial Intelligence marketing is here to stay, there is no doubt about it. With the right software and marketing efforts, you can utilize your business and brand to dominate your niche.

With the combination of ai software, content creation and content strategy your target audience will be dominated in a nice 1-2 punch.

Which of these ai marketing tools have you used? Which are your favorites? Let us know in the comments.

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.