The 11 Best SEO Link Building Tools for 2023

Last updated on March 4th, 2023 at 02:12 am

Looking for the best SEO link building tools? Let’s do this!

In this blog post, we will review and discuss 11 of the best SEO linking software in order to improve your link building. We’ll also talk about the features of each tool and how they can help you achieve your SEO goals. Punch and pie to follow.

Moz

If you’re serious about link building, then you need to be using Moz’s Link Explorer. This powerful tool allows you to find link opportunities, disavow bad links, and repair any broken links. It also shows you which anchor text sites generally use to link to your website. This can help you identify potential link partners and better understand your backlink profile.

Here’s a quick overview of how to use Link Explorer:

First, go to https://moz.com/link-explorer and enter your website’s URL.

Next, click on the “Explore Links” button.

After you submit your website to Moz, they will create a report which includes information such as the total number of links pointing to your site, the number of linking domains, and MozRank and PageRank.

One of the most useful features of Link Explorer is the ability to see which anchor text sites are using to link to your website. This can be helpful in two ways. First, it can help you identify potential link partners. If you see that a site is linking to your competitor but not to you, then that’s a good indication that they might be willing to link to you as well.

Second, it can help you understand your backlink profile better. If you see that a lot of sites are linking to you with the anchor text “cheap widgets,” then that’s an indication that your site is being seen as a source for cheap widgets. If that’s not the kind of reputation you want for your site, then you’ll need to take action to change it.

Moz’s Link Explorer is an essential tool for any serious link builder. It’s easy to use and provides a wealth of valuable information.

By using Link Explorer, you can easily find link opportunities, remove bad links, and repair broken links. You can also quickly identify potential link partners and get a better understanding of your backlink profile.

Pricing

Moz offers a 30-day free trial to check it all out before you decide to upgrade to a paid plan.

Ahrefs

Ahrefs is a tool that can help you with your link-building and SEO efforts. Let’s take a look at some of the benefits of using Ahrefs for your business.

One of the things that sets Ahrefs apart from other link-building tools is its accuracy. Ahrefs has a crawler that is second only to Google’s, which means that you can trust the data that you’re getting from the tool. In addition, Ahrefs is constantly updating its database with new backlinks, so you can be sure that you’re getting the most up-to-date information possible.

Ahrefs offers more than just link-building features; it also has a plethora of other SEO and marketing tools that you can use to help improve your website. For example, one of its most useful features is the ability to sort your pages by link growth. This helps you identify which pages are getting more backlinks so that strategy can be replicated for other pages. 

If you’re looking for a tool to help you with your link-building and SEO efforts, then you should definitely consider using Ahrefs. It’s trusted by some of the biggest names in the industry and provides accurate and up-to-date data that can help you improve your website’s visibility in the search results.

BuzzStream

BuzzStream is a one-stop shop for link building that automates many of the tasks that would otherwise have to be done manually. This can free up a lot of time for busy professionals who want to focus on other aspects of their job. In addition, BuzzStream’s link monitoring feature is extremely helpful, as it allows you to see if a site has linked to you without having to repeatedly make contact.

BuzzStream works by automating many of the tasks involved in link building, including outreach, research, email finding, follow-up emails, and reply tracking. This allows you to focus on the task at hand and not worry about the little things. In addition, BuzzStream’s link monitoring feature shows you if a site has linked to you without having to repeatedly make contact. This can save you a lot of time and effort.

There are many benefits to using BuzzStream for your link-building needs. First, it can save you a lot of time by automating many of the tasks involved in the process. Second, its link monitoring feature ensures that you’re always aware of any new links that have been created. Finally, BuzzStream is an affordable option that offers a free trial so that you can try it out before committing to a paid subscription.

Pricing

There are four tiers of pricing: Starter, Growth, Professional and Custom. All but Custom have a free trial and after the trial period: 

Starter: $24/month with 1000 contacts

Growth: $124/month with 25000 contacts

Professional: $299/month with 100,000 contacts

Custom: $999/month

Pros

*Simplifies and streamlines outreach

*All you need is in one place. 

*Great customer support.

Cons

-Steep learning curve

-UI can be clunky. 

Ninja Outreach

Ninja Outreach is a web-based application that gives you the ability to find and contact social media influencers and bloggers in your industry. With Ninja Outreach, you can quickly identify potential partners, build relationships with them, and promote your business through their platform. Additionally, Ninja Outreach provides you with detailed stat reports so that you can measure the success of your outreach campaigns. Finally, the email auto-sending feature allows you to automate your outreach efforts so that you can focus on other aspects of your business. 

There are numerous benefits of using Ninja Outreach to grow your business. First, it allows you to quickly identify and contact potential partners who can help promote your business. Second, it provides you with detailed stat reports so that you can measure the success of your outreach campaigns. Third, it automates your outreach efforts so that you can focus on other aspects of your business. Overall, using Ninja Outreach is an effective way to grow your business by building relationships with social media influencers and bloggers. 

Ninja Outreach is a powerful tool that can help businesses grow by building relationships with social media influencers and bloggers. With its ability to quickly find and contact potential partners, automate outreach efforts, and provide detailed stat reports, Ninja Outreach is an invaluable asset for any business looking to expand its reach online. If you’re not using Ninja Outreach to grow your business, you’re missing out on a major opportunity.

Pricing

Pros and Cons

Pros

Great source for finding influencers.

Cons

Have been known to charge you during your free trial. 

Needs something to lower the email bounce amount.

SEM Rush

SEO professionals know that link building is one of the most important aspects of any successful online marketing campaign. And if you’re looking for an all-in-one SEO tool that can help you find link-building opportunities, vet them, and do the outreach, then SEM Rush is your best bet.

Besides its powerful link-building tools, SEM Rush comes with a wealth of other features that make it an indispensable tool for any SEO professional. These include its competitive analysis features, which allow you to see where your site stands in comparison to your competitors, and its keyword research tools, which help you find the right keywords to target for your SEO campaign.

So if you’re looking for an all-in-one SEO tool that can help you build links and dominate your competitors, then SEM Rush is the tool for you.

SEMRush Pricing

SEM Rush has a 7 day free trial. After that

Majestic

With its unique Link Context feature, Majestic can help you discover links based on their position on a page. This is valuable information that can help you improve your link-building strategy. In addition, Majestic provides additional SEO features like keyword research and competitor analysis.

Majestic’s Link Context feature is particularly valuable for link building. By understanding the context in which a link appears on a page, you can more effectively target your link-building efforts. For example, if you know that a particular link is often included in the footer of a page, you can target pages with similar footers for your link-building campaigns. This information can be used to improve both the quantity and quality of your backlinks.

In addition to its Link Context feature, Majestic also provides other valuable SEO features like keyword research and competitor analysis. Keyword research is essential for understanding which keywords are most likely to drive traffic to your website. Competitor analysis is important for understanding what your competitors are doing well and where they are falling short. By understanding both your own strengths and weaknesses as well as those of your competitors, you can more effectively target your SEO efforts.

Majestic is a comprehensive SEO tool that can help you improve your website’s ranking in search engine results pages (SERPs). With its unique Link Context feature, Majestic can help you discover links based on their position on a page. In addition, Majestic provides other valuable SEO features like keyword research and competitor analysis. If you’re serious about improving your website’s SEO, then Majestic is a tool that you need in your arsenal.

Majestic Pricing

Lite Package: $49/month

Pro: $99.99/month

API: $399.99/month

Linkody

Linkody is a link-tracking and backlink analysis tool that can be helpful for website owners and SEO professionals. It offers a 30-day free trial, which is great for those who want to try it out before committing to a paid subscription. In terms of features, Linkody provides good value for money. It can help you track your backlink profile and help disavow bad links. However, if you are looking for opportunities in link-building and reaching out, it falls short in this department.

Linkody has three pricing plans: the Starter plan costs $9/month, the Pro plan costs $29/month, and the Enterprise plan costs $99/month. The Starter plan allows you to track up to 1,000 backlinks, while the Pro and Enterprise plans allow you to track up to 10,000 and 100,000 backlinks respectively. 

Linkody is a decent link-tracking and backlink analysis tool. It offers a free trial and good value for money in terms of features. However, it does not provide much in terms of identifying link-building opportunities or reaching out to get more links. Overall, it is a helpful tool but it has its limitations.

Linkody Pricing

30 day free trial

Hunter.io

Hunter.io is a data-driven tool that uses public sources on the web to track down contact information for websites and professionals.

You can use the tool to perform email verification, which is a process of verifying the accuracy of an email address. This is important because it ensures that you’re not sending emails to addresses that don’t exist, which can damage your sender’s reputation and hurt your deliverability rates.

To use Hunter.io to its full capacity, you can sign up for a free account and get 50 searches per month. You can also filter results and download CSVs. Paid plans start at $49 per month for 1,000 searches, and they come with additional features like unlimited searches, priority support, and custom branding. 

Hunter Pricing

Hunter does offer a free package and 4 paid packages.

Raven SEO Tools

Raven SEO is a tool that can help you improve your website’s search engine ranking, and as a result, bring more traffic to your site.

Raven SEO scans your website for backlinks and produces a report that details where improvements can be made to help increase your ranking on search engine results pages. The information included in the profile are the number of quality backlinks, relevant pages receiving links, anchor text usage, internal/external link comparisons, and more.

Not only can you view your competitor’s backlink profiles to learn how they’re gaining traction, but you can also analyze these profiles to generate a list of websites where it might be possible for you to acquire backlinks.

Raven SEO Pricing

Small Biz: $39/month

Start: $79/month

Grow: $139/month

Thrive: $249/month

Lead: $399/month

Whitespark

When it comes to increasing your website’s search engine results page (SERP) ranking, building high-quality backlinks is essential. And one of the best ways to do this is by getting links from local directories.

But finding and submitting your business to these local directories can be a daunting task. That’s where Whitespark comes in.

Our local citation finder tool makes it easy for you to find relevant local directories to submit your website to. All you need to do is enter your business information and our tool will do the rest.

We’ll provide you with a list of high-quality local directories that are relevant to your business, as well as the contact information for each one. So you can easily get started building those backlinks!

Features

Competitive analysis

Progress tracking

Citation comparison

Monitoring

URL Profiler

URL Profiler is a great tool for backlink analysis. The tool offers a variety of features, including a SERP scraper, Twitter scraper, and domain crawler. You can also import data from other SEO tools, such as Moz, Majestic, and Ahrefs. This data can be used to analyze link metrics and social shares.

One of the most important things to look at when analyzing backlinks is link metrics. Link metrics are simply measures of how strong a particular backlink is. The two most important link metrics are PageRank and Domain Authority.

PageRank is a measure of the strength of a webpage’s links. It was developed by Google and ranges from 0 to 10, with 10 being the strongest. Domain Authority is a measure of the strength of a domain’s links. It was developed by Moz and also ranges from 0 to 10.

Both PageRank and Domain Authority are important when assessing the quality of a backlink. However, Domain Authority is generally considered to be more important because it’s more accurate and because it’s not influenced by factors like personalization and location (unlike PageRank).

Another metric that can be useful when assessing backlinks is social shares. Social shares refer to how often a particular piece of content has been shared on social media platforms like Facebook, Twitter, and LinkedIn. The more social shares a piece of content has, the more popular it is—and the more popular it is, the more likely people are to click on its links. 

URL Profiler is a great tool for auditing your website’s link profile and finding new link-building opportunities. The tool offers a variety of features, including SERP scraping, Twitter scraping, and domain crawling. You can also import data from other SEO tools, such as Moz, Majestic, and Ahrefs. This data can be used to analyze link metrics and social shares—both of which are important when assessing the quality of a backlink.

Features

Free 14 day trial

Twitter and SERP scrapers

URL Profiler Pricing

HARO

Every weekday, journalists look for businesses to acquire sources from for their articles. To ensure the validity of their writing, any information given must be backed up by proper resources.

HARO is a platform that solves this exact issue by connecting journalists with potential sources via email three times per day. By signing up as a source, you can have requests delivered straight to your inbox without having to actively seek them out yourself.

By signing up for HARO as a source, you’re in the loop of receiving new media opportunities three times daily delivered straight to your inbox.

If an opportunity strikes and it’s within your area of expertise, shoot the journalist pitching the story a quick email saying you’re interested. This is not only an effective way to publish by building credibility, but also fosters relationships with journalists.

If a journalist wants to keep using you as a source, then you could get more backlinks from them on a weekly or monthly basis.

Features

Free to join.

FAQs

How can I improve my SEO link-building?

There are a number of things you can do to improve your SEO link-building. One important thing to remember is that the quality of your links is far more important than the quantity. So focus on getting links from high-quality websites.

Another thing you can do is make sure your website is well-optimized for search engines. Make sure your titles, meta descriptions, and headers are all properly optimized and make sure your website’s content is original and high quality. You can also promote your website on social media and other online platforms, and submit it to directories and search engines. And lastly, always watch your website’s analytics so you can see how the site is performing.

Also,

• Engage in social media marketing to drive traffic to your content and attract links from users.
• Guest blogging on high-traffic websites in your niche to get exposure and links back to your site.

Is link building good for SEO?

It depends. If you’re talking about acquiring links through black hat or spammy methods, then no, link building is not good for SEO. However, if you’re talking about acquiring links through legitimate means such as creating great content that people will naturally want to share, then yes, link building is definitely good for SEO.

Google has repeatedly stated that they consider quality links to be one of the most important factors when it comes to ranking websites in their search engines. So if you want your website to rank higher, you need to focus on acquiring high-quality links from reputable websites. And the best way to do that is by creating great content that people will want to share.

Conclusion

In order to strengthen your link-building campaign, using an SEO link-building tool can help immensely. Using them to their optimal performance will get you good quality links and help your link-building process. There are many great link-building tools out there, so choose the best ones for you and your campaign.

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.