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Dani Digs In: A Helium 10 Review for 2023

Last updated on March 4th, 2023 at 02:46 am

Hello! Here is where I do some major, well, digging and I put Helium 10 on the spot for the inaugural product review.

I did a quick review of Helium 10 a long time ago in a galaxy far, far away but now it’s time to dig deep. In this comprehensive review, we will take a look at all that Helium 10 has to offer and see how it can help you improve your SEO results!

Helium 10 Review — Should You Buy It?

What is Helium 10?

Helium 10 is a comprehensive FBA tool for Amazon sellers that includes search marketing, product analysis, refunding and security and a complete inventory management system. Helium 10 is the ultimate FBA tool for identifying your products, expanding your business and operating your store from the ground up.

Who Created Helium10?

Helium 10 began in 2015 when Manny Coats and Guillermo Puyol came together to tackle the various needs of e-commerce sellers. They started with a listing optimization tool that has since evolved into Helium 10, which is now considered the most comprehensive Amazon sales software solution available today.

Top Benefits of Helium 10

Amazon sellers can use Helium 10’s features to improve their businesses, including item and keyword research services that assist with product listings, such as business management, analysis, and effective marketing. Overall, Helium 10 offers over 20 powerful functions that allow sellers to develop their Amazon business.

Best Features of Helium 10

There are tons of features to Helium 10, here are the main ones.

Product Research

The Chrome extension you can add to your browser to analyze product viability and pick out a winner or three.

The black box is used to find untapped niches and trends that you can visualize in easy-to-follow graphs.

As shown above, the Black Box helps you with products, keywords, niches, competitors, and product targeting.

Trendster is a clever feature that allows you to keep an eye out on the pricing of a your desired items and when to take advantage of its popularity. (Or fall from grace.)

In addition, there is Xray, which gives you instant access to 450 million ASINs and gives you market insights.

Keyword Research

Helium 10’s Cerebro tool is great for finding keywords that are related to your topic. Simply enter a keyword or phrase, and Cerebro will provide a list of related terms that you can use to generate new ideas for content.

The Magnet tool is perfect for finding long-tail keywords. Just enter a seed keyword or a seed phrase, and Magnet will provide a list of related terms along with their search volume and competition data.

Finally, the Misspellinator tool is great for finding keywords that you may not have thought of otherwise. It is great for finding keywords that are misspelled and gives you a list of misspelled keywords along with their search volume and competition data.

Listing Optimization

Frankenstein, like Mary Shelly’s doctor, combines a variety of components into one powerful machine with the goal of global domination. You may use Frankenstein to compress a large keyword list containing hundreds or even thousands of relevant keywords into keyword groups for easier organization and management when you import your greatest keywords. Basically, it allows you to segment and organizes your keyword phrases in order to improve their performance.

Frankenstein is also super simple to use. Simply copy and paste the KB list to Frankenstein, choose parameters, and click. IT’S ALIVE!

Scribbles is a tool that allows you to brainstorm and plan your listings before creating them. There are separate fields for the title, bullet points, descriptions, and search terms. This can be helpful for making sure that all the important information is included and that the listing is designed in a way that will optimize its chances of success.

You can also use Scribbles to make changes to existing listings, which can help improve their visibility and results by creating a more keyword-rich listing that will rank higher in search results.

The Index Checker tool allows users to see how their listings are performing in terms of visibility and click-through rates. This can be helpful for identifying areas where the listing could be improved and making changes that will lead to better results. The Index Checker can also help identify which keywords are most effective for targeting potential buyers. (With a little help from your competitors as you can spy on them with Index Checker as well.)

NOTE: You will need to have the browser plugin installed in order to use this.

The Listing Analyzer tool provides users with data on how their listings are performing compared to those of their competitors. This can be helpful for identifying areas where the listing could be improved and making changes that will lead to better results.

In addition, The Listing Analyzer can also help you identify which keywords are most effective for targeting potential buyers. It gives you insights into which of your listings are performing well and which that need improvement.

In addition to your competitors, you can import up to 10 ASINs to get a feel for the market niche of that particular product. You can use this to evaluate multiple listings and find out which niches are performing well and the reasons thereof.

The Audience tool helps sellers understand who is viewing their listings. It is accomplished by making a poll in 3 easy steps and $50. You then send the poll to a test group to who will tell you what they want and why.

It looks at data such as location, device type, and Amazon shopping habits to give sellers an idea of who their target market is. This information can help sellers target their marketing efforts more effectively.

The Listing Builder tool helps sellers create optimized listings quickly and easily. It provides templates for both the title and description sections of a listing as well as lists of recommended keywords and phrases. This can save sellers time and hassle when creating a new listing.


For your day-to-day operations, Helium10’s Inventory Management tool keeps track of your stock and what is selling, so you can make informed decisions about what to order and sell.

The Inventory Protector monitors your inventory and alerts you when quantities get low, so you never run out of stock. Also, it alerts you to possible coupon abuse.

The Refund Genie helps you process refunds quickly and easily, so your customers are happy and you keep your reputation intact.

Fraud alerts help you stay ahead of any potential fraud in your transactions, protecting both you and your customers.

Email marketing allows you to keep in touch with your customers and promote new products or sales.

The Mobile App gives you the convenience of managing your inventory on the go.

Last but not least, Seller Assistant provides a host of helpful tools to make selling on Amazon easier and more profitable.

In the Analytics department, Helium 10 offers the following:

The Amazon Sales Tracker is an essential tool for any Amazon seller. It provides accurate data on gross profits, orders, units sold, ROI, and profit margins for all of your product listings.

This information can help you to identify increasing or decreasing sales trends and make informed decisions about your inventory levels and promotions. Additionally, the Tracker offers suggestions for restocking inventory, so you can always be prepared for potential increases in demand.

The Amazon Market Research Tool offers users the ability to track their standing in the market, how their competitors are doing, and the overall health of their market.

Additionally, users can see what drives their product performance relative to their market so they can get ahead. Finally, the tool makes it easy for users to analyze past data to make more informed decisions about their business in the future.

The Amazon Keyword Tracker is an essential tool for any Amazon seller. It offers real-time tracking of high ranking keywords and your keywords’ organic and sponsored positions, so you can always stay ahead of the competition. In addition, it provides data on monthly searches, trends, and more, so you can make informed decisions about your keyword strategy.


One thing that is very appealing is the free tools that Helium 10 offers. The freebies offered are:

Amazon Keyword Research — Enter a seed keyword to find truckloads of long tail keywords and keyphrase variations. In addition, there is search volume, competing products and match type. Use this data to optimize your products and crush the competition.

PPC Audit — Use this to maximize your PPC performance.

Helium 10 Chrome Extension — Simply add to your browser to extract data in order to build and scale your Amazon business. It lets you dig into what your competitors are doing as well as your customer behavior.

URL Builder — Generate keyword-rich URLs that are Amazon search friendly and you can have traffic sent to a cart page that combines 2 or more products.

QR Code Generator — a customizable, dynamic QR code that can be edited in real-time and will never expire. Not to mention that it can be set up in 3 steps.

Anomaly Tracker — see what happens if your Amazon listing has been de-indexed and what you can do to fix it.


Helium 10 has partnered with Alibaba to find and source products much easier.

Not to mention their seemingly endless resources and how-tos.

  • Helium 10 Academy
  • Freedom Ticket — a premier FBA Training course given by Kevin King, who is one of the best in the business.
  • PPC Academy— to help your with your Amazon ppc campaigns.
  • Podcasts to help you grow and scale your Amazon business
  • Webinar Training
  • Project X — a seller roadmap that takes you on the journey of an Amazon seller. Great for beginners and experts.
  • Project W — learn to sell WalMart products.
  • Tacos Tuesday. Nah, not the foodstuff, but a weekly live Q&A with Vince Montero, who is the senior Product Marketing Manager for Helium’s PPC platform and an Amazon expert.

Helium 10 Pricing

The Helium 10 pricing is rather straightforward. There is a free plan that doesn’t expire, but you don’t get all the goodies that if you were to go for a paid plan.

The pricing plans are all as follows, billed annually:

Starter Plan— $29/month

Platinum Plan — $84/month

Diamond Plan— $209/month

Here is what to expect as far as each plan is concerned.

Left column: Starter Plan

Middle Column: Platinum Plan

Right Column: Diamond Plan

Elite Plan— $399/month

The Elite Plan has all the features of the Diamond Plan, including:

  • Quarterly in-person workshops
  • Live monthly online training with top industry experts
  • Access to Elite private Facebook group

Custom Plan— Contact them.

Helium 10 Pros and Cons

Helium 10 Pros

  • A free version that doesn’t expire.
  • Easy to use.
  • Seamless integrations.
  • 24/7 customer support
  • Features, all the features!

Helium 10 Cons

  • Occasional conflicting information with the Chrome extension.
  • Data inconsistency.
  • Gotta pay extra for the polls in the Audience feature.

Helium 10 Alternatives

Conclusion: Should You Buy Helium 10?

When it comes to optimizing your SEO on Amazon products, Helium10 is one of the finer tools for Amazon sellers. If you’ll pardon the pun (hopefully Helium 10 will too) this too is, ahem, a Frankenstein of Amazon business success.

Helium 10 is a comprehensive suite of tools designed to help Amazon sellers grow their business. From keyword research and product research to keyword rank tracking and ASIN grabber, Helium 10 has all the tools you need to get ahead of the competition.

And best of all, it’s free to sign up. No free trial, an actual free plan! So if you’re serious about growing a successful Amazon business, there’s no reason not to give Helium 10 a try.

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

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