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8 Best Free Google Tools for SEO

Last updated on March 4th, 2023 at 02:49 am

There are tons of free SEO tools out there in the name of ranking high in the search engines and there’s no mistaking it, Google is the emperor of all search engines. Fortunately, Google offers a whole suite of free search engine optimization tools to use.

Whether it’s analytics, keyword research or page speed, these free SEO tools courtesy of Google are sure to give you a hand in your search engine rankings. Al least, it will be easy on your wallet.

Free SEO Tools For Google is an SEO tool that helps webmasters with the validation of their structured data.

According to the Google Blog:

“The main purpose of the tool will be to check syntax and compliance of markup with standards.”

It’s very simple to use. All you need to do is input the URL of your choice in the validator pop-up, click RUN TEST, and voila!

Your schema will show up in the left column and any issues in the right column. Easy peasy.

Why is structured data important?

It helps with your search visibility and can increase your traffic and click-through ratio.

According to Winston Burton at

“By structuring the data, you are helping to define the content to increase the machines’ chances of correctly matching your content to relevant voice queries.”

Google Analytics

If you have a website, Google Analytics is a must-have. Google Analytics keeps track of your website’s statistics and visualizes them to help you develop it. You may attribute website traffic to various origins and collect transaction data with Google Analytics. Use goals to measure lead creation conversions, or use real-time reports to check the pages on your site.

Google Analytics provides real-time traffic reports that show you the number of visitors, where they come from, and what pages they’re looking at. It also tells you which of your content and pages are the highest ranking and the number of conversions. Additionally, you can use Google Analytics to segment your website’s traffic and better understand customer behavior.

You can look up your website data in

  • Realtime
  • Audience behavior
  • Acquisition (traffic sources)
  • Behavior (where the clicks are or aren’t.)
  • Conversions

You can even customize the dashboard however you see fit.

Google Search Console

Google Search Console is a useful tool for evaluating your website’s search traffic and generating a complete report on its performance. You may learn which queries bring visitors to your site and use the console to analyze impressions, clicks, and position on Google Search. Not to mention those sweet, sweet backlinks.

Google Search Console provides you with comprehensive reports on how Google views your website and what you can do to improve it. There is also an index coverage to ensure that Google has the most up-to-date view of your site.

The URL Inspection tool, which is accessible via Google Search Console, offers comprehensive crawl, index, and serving information about your pages from the Google index.

Google My Business

Google My Business lets you create and manage an online profile for your local business that shows in Google search results. This SEO tool aids companies in connecting with consumers and showcasing photographs, opening hours, consumer feedback, and much more.

You can also use it to interact with customers in the form of direct messages, reviews, and answers to questions.

Google Tag Assistant

The Google Tag Assistant makes it easy to manage all of your tags, from web analytics and ads campaigns. It will even help you fix any mistakes that might have been made when implementing them.

This simple extension is valuable for ensuring accurate data collection across different platforms—and trust me; I know how important this can be if we’re trying to find more customers who want our product or service…

Google AdWords Keyword Planner

Google Keyword Planner is an extremely valuable keyword research tool when it comes to ideas and can provide value for organic optimization.

You start with either inputting a keyword or a website into the query box, hit enter, and bombs away!

Take note of the metrics offered in the image above. They can tell you what the average monthly search is, how high or low the competition is and how much it would cost to bid on said keywords. This is very helpful not only in finding the right keywords but also long tail keywords.

In addition, you can refine your keywords to include or exclude certain indicators. So if you started with “leather boots” and you wanted to refine it to say, “women’s leather ankle boots,” this is where you would do it.

When you’re done with your keyword searching, you can export this data to Google AdWords for further scrutiny.

Google PageSpeed Insights

The Google PageSpeed Insights tool is an excellent way to find out whether there are any issues on your website and where you may improve your site speed. This can assist you in optimizing Core Web Vitals and ensuring that it loads quickly. It’s one of the finest SEO tools for ecommerce, as it will provide you a complete picture of your online store’s performance overall.

Google has a number of metrics it uses to evaluate websites. Page load speeds are one such factor that might influence organic search rankings. As a result, we recommend businesses use Google PageSpeed Insights on a regular basis to guarantee their sites load quickly and appear in organic search results.

Google Trends is a keyword research tool that can help you keep your finger on the pulse of what is hot at the moment. Simply input the term that you wish to check out, and Trends will show you how much that particular term has been searched over a span of time.

For instance, I chose the term “hot dogs.” After typing it in the search box, this is what shows you how often hot dogs have been searched since 9/19/21.

That spike toward the right? Right around the 4th of July.

It also can tell you where your particular terms are trending, in case you wanted your content to be more localized. It gives you related topics and queries to get the keyword ideas flowing.

Notice the related topics below? Now how someone can correlate Snoop Dogg to hot dogs, well, you do you, buddy.


If you’re looking for a few more tools to add to your SEO arsenal, Google has you covered. The search giant offers a variety of free tools that can help you improve your website’s ranking and visibility online. All of these tools are easy to use and can give you an edge as far as ranking in Google search results. Best of all, they’re free.

Do you use any of the aforementioned tools? Tell us what you think of them in the comments.

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

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