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11 Best SEO Tools For Ecommerce 2023

Last updated on March 4th, 2023 at 02:49 am

Find the best SEO Tools for eCommerce down below!

In order to be the best at eCommerce, you have to use the best SEO tools for eCommerce. Understanding and leveraging the best SEO tools is essential for a successful strategy if you want the top rankings in the search engines.

Below I have compiled the best SEO eCommerce tools and software for your personal use.

Ecommerce SEO Tools and Software to Grow Your Business


Here we go again, but with Ahrefs’ reputation, I’m willing to toot its horn more than once.

Ahrefs is an eCommerce SEO tool that can greatly improve your store’s search engine ranking. Using it, you can quickly and easily find the right keywords, spy on your competition, get high-quality backlinks, and much more. With Ahrefs by your side, you will be able to dominate the SERPs and take your business to new heights!

Ahrefs is a fantastic tool for analyzing where your blog posts rank, from locating broken links to determining where you are in terms of rankings. It can also assist you in performing a comprehensive backlink evaluation and finding pages that link to your competition as well as those that link to you.

Ahrefs Features

Content explorer
Comparing competitor’s websites –this here is worth its weight in gold, IMHO.
Backlink analysis

Ahrefs Pricing

Ahrefs is not the cheapest tool out there, at $99 per month for the starting package. However, for most of you, the starting package would be enough.

Of course, you get more goodies the more you pay. Considering you’re reading the post of someone who is a user of the Lite package, I’m not complaining.


KWFinder is another popular e-commerce SEO tool that you may utilize to discover emerging keywords. If you’re looking for some of the most effective eCommerce solutions to help your business grow. KFinder, as the name implies, is a useful tool for researching various keywords swiftly.

The user interface has all that you need at your fingertips. If you just want something basic that provides enough actionable data but does not require more comprehensive feedback on your keywords, KWFinder is an excellent solution.

KWFinder Features:

  • Competitor lookup
  • SERP lookups
  • Keyword tracking
  • Backlink checking

KWFinder Pricing

Mangools/KWFinder is priced rather affordably.

Paid monthly:

Basic: $49/month

Premium: $69/month

Agency: $129/month

Paid Annually:

Basic: $29.90/month

Premium: $39.90/month

Agency: $79.90/month

Google Analytics

Google Analytics is designed to help give you a real-time overview of the number of people using your site, and how they interact with it. Additionally, you can use Google Analytics to segment your website’s traffic and better understand your customer’s behavior.

Analytics offers real-time traffic reporting along with traffic sources and locations. It also tells you which of your content and pages are the highest ranking and the number of conversions.

Admittedly, although the interface is easy to use, it can be overwhelming at first due to all the data you can gather.

Google Analytics Features

  • Easy to use interface.
  • Tons of data to work with.

Google Analytics Pricing


Google PageSpeed Insights

The Google PageSpeed Insights tool is excellent for analyzing your website’s problems and finding areas for development. This can help you improve Core Web Vitals, ensuring that it loads quickly. It’s one of the greatest SEO tools for eCommerce since it’ll provide you with a complete picture of how your website is performing overall.

PS– It’s free, free, FREE!

Google PageSpeed Insights Features

  • Identifies opportunities to optimize your page loading speed.

Google Search Console

Google Search Console is a tool that can be used to examine your website’s search traffic and get a full report about its performance. You may quickly rank your material on Google with thorough Search analytics. It also allows you to submit sitemaps and individual URLs for crawling, as well as allowing you to upload sitemap files.

This is a fantastic tool that will give you detailed reports on how Google perceives your website, and what you can do to improve it. In addition, if there are any serious issues, you can also use Google Search Console to identify and fix them.

Google Search Console Features

Google Search Console brings you performance, coverage, experience, and enhancements in its overview. You can inspect any URL within your site to see how it is performing. There is even a removal request in case you need some… not-so-friendly content removed from Google Search.

Google Search Console Pricing

Free, baby!


Helium10 is an excellent eCommerce tool that allows users to compare and find products from an ASIN database of over 450 million products. This comprehensive system helps sellers locate thousands of keywords, write product listings like a professional, and manage their businesses as efficiently as possible.

Helium10 Features

  • Product and keyword research.
  • Analytics.
  • Keyword tracking.
  • Listing optimization.

Helium10 Pricing

Starter: $39/month if paying monthly, $29/month if billed annually.

Platinum: $99/month if paying monthly, $84/month if billed annually.

Diamond: $249/month if paying monthly, $209/month if billed annually.

Moz Pro

Moz is a well-known company in the SEO industry, and its products are just as reputable. If you want to enhance your experience with Moz, try Moz Pro. It is one of the leading eCommerce SEO tools that allow users to track their progress and results. With a wide range of resources available, ranging from research articles to infographics, you can learn everything there is to know about optimizing your website for search engines as well as how inbound marketing works.

Moz Pro Features

  • Audit crawls
  • Link opportunities
  • Visitor analysis
  • Rank Tracking

Moz Pro Pricing

Moz Pro has a 30 day trial period. After that:

If paying monthly:

Standard: $99/month

Medium: $179/month

Large: $299/month

Premium: $599/month

If paying annually:

Standard: $79/month

Medium: $143/month

Large: $239/month

Premium: $479/month

Raven SEO Tools

Among eCommerce SEO tools, Raven is one of the best for in-depth competitor research using SEO. You can understand your competitors’ keyword choices, review their landing pages, and find out what impactful ad copy they’re using. Additionally, it offers great reports and integrates with other social media marketing tools. Lastly, it’s also great for product page optimization.

Raven SEO Tools Features

  • SERP rank tracker
  • Keyword research
  • Keyword rank checker
  • Integration with Google Data Studio
  • Backlink checker

Raven SEO Tools Pricing

Raven SEO Tools has a free 7-day trial. Afterward…

Paid Monthly:

Small Biz: $49/month

Start: $109/month

Grow: $199/month

Thrive: $299/month

Lead: $479/month

Paid Yearly:

Small Biz: $39/month

Start: $79/month

Grow: $139/month

Thrive: $249/month

Lead: $399/month

Screaming Frog SEO

By using the Screaming Frog SEO audit tool, you will be able to discover frequent issues on your site that need improvement for optimal onsite ranking. For example, it can help check your website’s meta information, like titles and descriptions, to make sure they are an appropriate length. It also searches for broken links and 404 errors that could hurt your website’s standings on search engine results pages. In addition to finding these problems, the tool also provides suggestions on how to fix them; such as resolving duplicate pages or repairing broken links. All of this is available for free with the use of this powerful software!

Screaming Frog Features

Broken link finding.
301 redirect audit.
Finds exact duplicate pages.
Google Analytics integration.
Structured data and validation.

Screaming Frog Pricing

The Screaming Frog SEO spider is free. However, the crawl limit is 500 URLs. The pricing is $209 USD per year.


SEMRush is a comprehensive SEO software that offers a wide range of features and tools to help you with your SEO efforts. One of the most useful features of SEMRush is the Keyword Magic Tool, which allows you to find the right keywords for your eCommerce store.

Another great feature of SEMRush is the Site Audit tool, which helps you identify and fix any technical SEO issues that may be holding back your site.

In addition, SEMRush provides a range of other useful features such as competitor analysis, backlink tracking, and rank tracking.

Overall, SEMRush is an excellent choice of SEO software for e-commerce stores, thanks to its wide range of features and tools.

SEMRush Features:

  • Competitor analysis
  • Backlink tracking
  • Site Audit Tool
  • Keyword Magic Tool

SEMRush Pricing

Pro: $119.95/month

Guru: $229.95//month

Business: $449.95/month


Neil Patel made Ubersuggest, a cost-effective SEO tool that provides users with actionable ideas to improve website content. For example, the keyword ideas section generates long-tail versions of specific keywords, and the SERP overviews show detailed information concerning organic monthly traffic and keywords used. Also, site audits benefit from this comprehensive platform as it offers data analysis based on organic monthly traffic and keywords.

Ubersuggest Features

Easy to use.

Ubersuggest Pricing

Free! However, you are limited to so many queries per day on the freebie plan.


How can I do SEO for Ecommerce website?

Doing SEO for an eCommerce website is a bit different than doing it for other types of websites. The main difference is that you need to be very focused on keyword research and making sure your product pages are optimized for those keywords.

Here are some tips:

1) Start with keyword research – Use tools like Google Adwords Keyword Planner and SEMRush.com to find relevant keywords that people are searching for. Make a list of these keywords and make sure they’re included in your title tags, meta descriptions, product page content, etc.

2) Optimize your product pages – In addition to using the relevant keywords on your product pages, you also want to make sure that each page is well-organized.

3) Make sure that your site is well-structured and easy to navigate. A clean and user-friendly website will not only be easier for visitors to use, but it will also be easier for search engines to crawl and index. You should also ensure that all of your product pages are accessible from the main navigation menu.

4) Focus on creating high-quality content that is relevant to your products and target audience. Be sure to include keyword-rich titles and descriptions for each page, as well as helpful images and videos. This type of content will not only help your site rank high in the search engines, but also establish you as a trustworthy expert in your field.

Is SEO important for eCommerce?

Yes. SEO can be important for eCommerce for a few reasons. First, if you are selling products through your own website, then good SEO can help potential customers find your site.

Secondly, even if you are selling products through a third-party platform like Amazon, optimizing your product listings with relevant keywords can still help bring traffic to your listings and possibly result in more sales.

Lastly, if you have an eCommerce blog or other content related to your business, good SEO can help increase traffic to those pages and give you another avenue for promoting your products or services.

Ultimately, whether or not SEO is important for eCommerce depends on the individual business and what their goals are. If generating organic traffic and sales is a priority, then using and optimizing SEO is a must to grow your business.

How do you do SEO on Amazon?

There’s a lot that goes into doing SEO on Amazon, but there are some key things that you need to keep in mind if you want to be successful.

First and foremost, you need to make sure that your listings are keyword-optimized. This means using relevant keywords in your titles and descriptions so that potential customers can easily find your products when they’re searching on Amazon.

Additionally, you need to take advantage of Amazon’s search engine optimization tools, such as product tags and customer reviews. Product tags help Amazon’s search algorithm understand what your product is about, while customer reviews provide valuable feedback that can improve your product ranking.

Finally, it’s important to regularly monitor and adjust your SEO strategy based on changes on Amazon and in consumer behavior.

Summing it All Up

So, what are the best SEO tools for eCommerce? It depends on your budget, your products, and your competition. But hopefully, this article has given you a few ideas of where to start. Have you tried any of these tools? Let us know what you think in the comments!

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

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