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The Best 13 Technical SEO Tools — 2023 Edition

Last updated on March 4th, 2023 at 02:52 am

As a business owner, you want to make sure that your website is doing as well as possible. One way to ensure this is by using an excellent technical SEO tool.

These tools can help you identify and fix any technical issues with your website that are preventing it from ranking well in search engines. In this blog post, we will discuss the best technical SEO tools on the market and what they can do for your business.

We will also give you a brief overview of what technical SEO is and why it should be used. So, if you’re looking for a way to improve your website’s performance, read on!

13 Tools to Use For Technical SEO


GTmetrix is a website performance testing and monitoring tool that gives comprehensive information on the performance of any website. It aids in the development of a faster, more efficient, and all-around superior online experience for users.

It keeps track of metrics such as page scores, page speeds, and requests using visualizations and scheduled monitoring. It can quickly evaluate the loading times of any website by utilizing 65 servers in 22 different locations.

GTmetrix Features

  • Analyze pages with Google Lighthouse
  • Performance milestones
  • performance metrics
  • Daily/Weekly/Monthly page monitoring and testing

GTmetrix Pricing

GTmetrix has a free version, but there are packages for solo and businesses. Prices for solopreneurs start vary from $10.67 to $42.50 monthly while business packages run from $63.75-$450 per month. (all billed annually)

GTmetrix Pros and Cons


  • Easy peasy to use.
  • Top identifier with issues.


  • No mobile testing with the free package.
  • If you decide to purchase, may be cost-prohibitive.
  • Not as many test locations as other software.

Screaming Frog

Screaming Frog is one of the most popular technical SEO spider software programs available. The program is designed to crawl websites and collect data about on-page elements such as titles, meta descriptions, h1 tags, and alt tags.

In addition, Screaming Frog can also be used to identify technical issues such as broken links, redirect chains, and duplicate content. While the program is primarily aimed at technical SEO, it can also be used by non-technical users to get a better understanding of how search engines crawl and index websites.

Overall, Screaming Frog is an essential tool for any website owner or SEO professional who wants to improve their technical seo or on-page optimization.

Screaming Frog Features

  • Broken link finder
  • Audit redirects
  • Analyzes page titles and meta data
  • Finds duplicate content
  • Extract data with XPath
  • Integrates with Google Console, Analytics and Page Speed Insights
  • Crawls Javascript websites

Screaming Frog Pricing

Screaming Frog has a free version but there is a paid version for 149 GBP per year. With the paid version you get many more goodies, such as an unlimited crawl limit, scheduling, crawl configuration, near duplicate content (that close but not quite dup content), structured data and validation, free technical support and a lot more.

Screaming Frog SEO Pros and Cons


  • Free version. And if you decide to purchase, relatively inexpensive for a yearly price.
  • Cuts back on labor with quick crawling.
  • Easy data exporting.


  • Limitations with free version.
  • No API.
  • Doesn’t run in cloud.

Page Modified

Page Modified provides a powerful and comprehensive suite of tools to help you optimize your website for better search engine visibility. From keyword research and analysis to on-page optimization and link building, Page Modified has the tools you need to get the most out of your SEO efforts.

And best of all, the software is constantly being updated with new features and functionality, so you can be sure that you’re always using the latest and greatest SEO techniques. If you’re serious about getting better search engine rankings, then Page Modified is the technical SEO software for you.

Page Modified Features

  • Title tags
  • Title tag length
  • Meta description
  • Robots.txt obey or not
  • Meta robots
  • X-Robots
  • 5XX http status codes and urls
  • 3XX http status codes and urls
  • 2XX http status codes and urls
  • Page download time
  • Page timeouts
  • Redirect issues
  • Internal links
  • External links
  • Duplicate content
  • URL param count
  • H1 and H2 tags
  • Images with no alt attributes
  • Big and broken images
  • Rel canonical to 4XX
  • Rel canonical exists
  • Multiple rel canonicals
  • OpenGraph tags
  • Twitter card tags
  • HREFlang
  • HREFlang no-return errors
  • Relative URLs in HREFlang
  • HREFlang reciprocal tags
  • Google Analytics code exists
  • Mixed content (http on https)
  • Rel next Rel prev exists
  • Sitemap exists – broken or not
  • Meta refresh exists
  • Thin content checker
  • Mobile friendly or not
  • Custom user agents
  • Configurable crawler counts

Page Modified Pricing

Page Modified does have a free version and there are four tiers of priced versions, from personal to Enterprise. As you can see below, pricing starts from $5 to $50 per domain per month.

Page Modified Pros and Cons


  • Free version


  • Lot of limits to the free version.

Web Developer Toolbar

The Web Developer Toolbar is a great way to keep track of your website’s SEO. This software allows you to monitor your website’s traffic, keyword rankings, and backlink profile. It also provides you with detailed insights into your competitor’s SEO strategies.

Moreover, the Web Developer Toolbar enables you to easily manage your website’s meta tags and titles. This software is a valuable asset for any web developer or SEO specialist.

Best of all, it’s free and you can get it just from the extensions in your browser.

Web Developer Toolbar Pros and Cons


  • Can use on multiple browsers.
  • Free
Barracuda SEO

Barracuda Panguin

Barracuda Panguin is one of the best on the market. Panguin analyzes your website and provides you with detailed reports on where you need to make improvements. It also offers a suite of tools to help you optimize your site for the major search engines.

But what really sets Panguin apart from the competition is its ability to keep ahead of the latest algorithmic changes from Google and other search engines. As anyone in the online marketing knows, Google makes dozens of changes to its algorithms every year, and these changes can have a major impact on your website’s traffic.

Best of all, it’s free. Freeeeeeeeeeeeeeee!

Barracuda Panguin Features

  • Organic visibility across search engines
  • Paid visibility across same
  • Encryption
  • Regional insights
  • Optimization for keywords, backlinks, and onsite links.
  • Mobile searches
  • Social Media influence

Barracuda Panguin Pros and Cons


  • Very easy to use.
  • Did I mention free?


W3C Validator

The W3C Validator is a free, open-source tool that validates your Web documents in HTML, XHTML, SMIL, MathML, and other markup languages. You may use the W3C Validator to guarantee that your web pages are error-free and debugged. This can assist you avoid penalties for incorrect or poorly structured markups.

W3C Features

  • Multiple device accessibility
  • Debugging

W3C Pros and Cons


  • Makes coding easier
  • Free


  • Not the most user friendly for beginners, especially for those not familiar with coding.


Majestic is a paid tool for tracking and analyzing your website’s backlinks. It’s popular in the business because it’s a fast performance tool that has the largest crawler system and comprehensive backlink data repository for complete backlink analysis.

Majestic provides a detailed SEO report of all of your website’s backlinks including:

  • Number of backlinks
  • Referring domains
  • Anchor text

Majestic Pricing

Majestic has packages ranging from $49-$399 per month.

Majestic Pros and Cons


  • Powerful link explorer features.
  • Comprehensive historic index.
  • Tons of historical data.


  • Backlink explorer does not cover all the links.
  • May need to check manually if site explorer does not give full report.
  • No mobile apps.


BrightLocal has a comprehensive suite of SEO tools that helps businesses to track their progress, identify opportunities, and make the most of their online local SEO presence. The software is easy to use and provides detailed reports that can be used to improve website performance.

Best of all, BrightLocal offers a free trial so businesses can try before they buy.

BrightLocal Features

  • SERP ranking tracking
  • Competitive analysis
  • Site audit / diagnostics
  • Task management

BrightLocal Pricing

Pricing starts out at $29/month all the way to $79 per month if you decide to pay month-to-month. At the time of writing this article, if you pay annually you get 2 months for free.

BrightLocal Pros and Cons


  • 14 day free trial.
  • Comprehensive reporting.
  • Easy navigation.
  • Can track keywords on a city specific level.


  • Need to understand SEO optimization for this tool.
  • Has phone verifications which can be frustrating.
  • Cannot have multiple geo-locations in one rankings report.


Botify combines technical SEO, content, and search intent data in the right proportions. It also gathers insights throughout each stage of the crawling and indexing process to help you automate any required SEO activities efficiently and gives you comprehensive keyword analysis.

From start to finish, Botify compiles:

  • Internal page rank
  • Broken links analysis
  • Page depth

Botify Features

  • API
  • Reporting & Statistics
  • Activity Dashboard
  • Third Party Integrations
  • Content Management
  • Real Time Analytics
  • Activity Tracking
  • Alerts / Escalation

Botify Pricing

Unfortunately, Botify doesn’t specify their pricing, you will have to contact them and find out for yourself.

Botify Pricing

Botify Pros and Cons



  • Lacks XPath support for custom extractions.
  • No freebie versions.
  • Possibly cost prohibitive.
  • Steep learning curve.


SEOmator is a software application that allows users to measure the SEO of their website. The software provides a range of features that allow users to track their progress and ensure that their website is optimized for search engines.

The software also includes a range of tools that allow users to improve their website’s SEO. Perhaps the most useful feature of SEOmator is the ability to track backlinks. This allows users to see which websites are linking to their own, and to identify any potential problems with their link building strategy.

Overall, SEOmator is an essential tool for any website owner who wants to ensure that their site is optimized for search engines.

SEOmator Features

  • Crawler Report
  • Structured Data
  • HTML Tags
  • Page Speed
  • Internal Links
  • Content Quality
  • Backlinks
  • Social Media
  • Multilingual Support
  • Mobile Usability

SEOmator Pricing

SEOmator has a very interesting pay as you go feature. Otherwise, pricing starts out at $19/month and tops out at $179 per month.

SEOmator pricing. Not too shabby.

SEOmator Pros and Cons


  • Ease of use.
  • Very complete audit tool.


  • Off-page SEO not totally reliable.


Spyfu is software that allows you to track your competitors’ online marketing activities. It provides detailed reports on their AdWords campaigns, organic rankings, and more. This information can be invaluable for businesses that want to stay ahead of the competition.

Spyfu also offers a number of other features, such as keyword research and analysis, that can help you optimize your own online marketing efforts. If you’re serious about keeping tabs on your competitors, Spyfu is definitely worth checking out.

SpyFu Features

  • Search competitor keywords on Google Ads
  • Monitor PPC competitors
  • Find competitor’s keywords you don’t have
  • Google Ads advisor
  • PPC negative match recommendations
  • PPC ad rank tracker
  • Research your competitions’ SEO keywords
  • Keyword ranking history
  • Competitor backlink check by keyword

SpyFu Pricing

SpyFu Pros and Cons


  • Unlimited access to SpyFu data regardless of what package you buy.
  • Gives great insight into what your competitors are up to.


  • No free trial.
  • Spend accuracy can be off.


Copyscape software is a powerful tool that can help you avoid plagiarism. With Copyscape, you can check whether your content has been copied from another source. Simply enter the URL of your content into the Copyscape search engine, and the software will analyze it for plagiarism. If Copyscape finds matching content, it will provide you with a report that includes links to the original sources. You can then decide whether to revise your content or attribute the borrowed material appropriately.

In addition to its plagiarism detection capabilities, Copyscape also offers a range of other features, such as a spell checker and a thesaurus. With Copyscape, you can be sure that your content is original and free of errors.

SEMrush Site Audit

SEMrush is an industry-leading all-in-one search engine optimization (SEM) platform that has changed the way businesses optimize their websites for search engines. The solution gives a single site audit tool that finds over 130 technical and on-page SEO issues.

SEMrush covers all aspects of technical SEO performance when undertaking a website audit. The distinction between SEMrush and these other tools is their dashboard and reporting possibilities. They provide thematic reports, as well as custom reports that are tailored to one aspect of technical SEO.

SEMrush Site Audit Features

SEMrush will check the following in your site audit.

  • Loading speed
  • Crawlability
  • Content issues
  • Meta tags
  • HTTPS security protocols
  • Internal linking
  • JS and CSS errors
  • AMP implementation

In addition, there are custom reports for crawlability, site performance, and international SEO – just to name a few. The tool also points out the top technical issues impacting performance, which makes it easy for digital marketers to prioritize their optimization workflow.

SEMrush Site Audit Pricing

If you decide to pay annually, the price starts out at $99.95 per month for the pro package and the top-end Business package tops out at $374.95 per month.

If paying monthly, expect to pay $119.95 per month for the Pro package and $449.95 per month for Business.

SEMrush Site Audit Pros and Cons


  • Free audit for 100 pages for all users.
  • Ease of use.
  • Data easy to interpret and understand.
  • PPC data available as well as organic search data.


  • Data only provided from Google. If you are looking to rank in other search engines, this will not work for you.
  • Broken link building work is…a bit of work.
  • You pay extra for some additional features on top of your monthly fee.

Ahrefs Site Audit Tool

Ahrefs is competing for the top spots among the best and most trustworthy all-in-one SEO tools. To its credit, Ahrefs offers one of the most thorough and user-friendly technical SEO audit solutions on this list.

The Ahrefs site audit tool identifies over 100 technical and on-page SEO problems that may be hurting your rankings in the SERPs. The best news is that these problems are organized by type and presented in reports with full-color graphics that you can print and show to clients or review with your team.

Ahrefs Site Audit Tool Features

  • Rank tracker
  • Site research
  • Content explorer
  • Link intersect feature
  • Site Audit

Ahrefs Site Audit Tool Pricing

Ahrefs starts at $99 per month for its cheapest plan and goes all the way to $999 per month for the enterprise package.

Ahrefs Site Audit Tool Pros and Cons


  • Entirely cloud based – no downloads.
  • One of the most popular SEO tools on the market.
  • One of the biggest backlink databases in the world.
  • Fabulous link building opportunities.
  • Simple and easy to use.


  • Can be costly.
  • As usual, basic packages lack certain features.

Technical SEO Software FAQ

What Are Technical SEO Tools?

Technical SEO tools help optimize your website to make it more search engine friendly. The more effectively the search engine spiders crawl and index your site, the more help you get in boosting organic rankings.

What are technical SEO strategies?

Technical SEO is the process of optimizing a website so that it can be found and ranked by search engines. The goal is to improve the visibility and organic search traffic of a website by improving its technical structure and making sure that it adheres to the latest search engine optimization best practices.

Some common technical SEO strategies include optimizing site architecture, improving page load speed, fixing broken links, ensuring proper use of header tags, and correcting errors in site coding. By following these and other technical SEO best practices, you can help your website rank higher in search engine results pages (SERPs), resulting in more targeted traffic and increased ROI.

Why is Technical SEO important?

There are a few reasons why Technical SEO is so important. First and foremost, Technical SEO is what helps your website get found by search engines. If your website isn’t properly coded or structured, it’ll be much more difficult for search engines to crawl and index your site properly. This means that you’ll miss out on a lot of potential traffic and leads.

Second, proper Technical SEO can help improve your website’s user experience. If your website is easy to navigate and load quickly, users are more likely to stick around and explore all that you have to offer. And finally, good Technical SEO can help you rank higher in search engine results pages (SERPs), which means more traffic and leads for your business.

What is non-technical SEO?

Non-technical SEO is all about optimizing your website for Google’s search algorithm. This includes things like making sure your website’s titles and meta descriptions are keyword rich and enticing, optimizing your website’s structure and navigation, and ensuring that your content is high quality and relevant to what people are searching for. 

How many types of SEO are there?

There are a lot of “types” of SEO, but in general, there are two main types: on-page SEO and off-page SEO.

On-page SEO is all about optimizing your website and its content to rank higher in search engine results pages (SERPs). This includes optimizing your titles, meta descriptions, headings, images, and other elements that contribute to your site’s searchability.

Off-page SEO is all about building links from other websites to yours. The more high-quality links you have pointing to your site, the higher it will rank in SERPs.

Is technical SEO difficult?

It can be, but it doesn’t have to be. There are a lot of different aspects to technical SEO, from making sure your website is coded in a way that search engine crawlers can easily read and index, to ensuring that your site’s structure is optimized for quick loading times and user experience.

But with the right tools and resources, even the most complex aspects of technical SEO can be made easy to understand and implement. Plus, there are plenty of great guides out there on how to do things like optimize your website for speed or fix crawl errors. So if you’re feeling overwhelmed by technical SEO, don’t worry – you’re not alone! There are plenty of helpful resources available to guide you every step of the way

What is a technical SEO example?

A technical SEO example would be optimizing your website’s sitemap.xml file to help search engines better understand your website’s hierarchy and organization. This can help them index your pages more accurately and rank them higher in search results.

Another technical SEO example would be setting up 301 redirects from old URLs to new ones, to ensure that users and search engines are directed to the most up-to-date content on your site. Finally, increasing your page load speed can also be considered a technical SEO improvement, as it can lead to improved crawlability and a better overall user experience.

All of these factors can contribute to higher rankings in search engine results pages (SERPs).

Summing it All Up

A good technical SEO tool is important for website owners and developers to use in order to ensure their site is optimized for search engines. There are many different technical SEO tools available on the market, each with its own unique set of features and benefits.

When choosing a technical SEO tool, it is important to consider your individual needs and budget. The 21 technical SEO tools reviewed in this article are some of the best on the market and should be considered when choosing a technical SEO tool for your website.

Have you tried any of these aforementioned technical SEO software? Tell us what you think!

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

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