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The 14 Best SEO Content Optimization Tools For 2023

Last updated on March 4th, 2023 at 02:53 am

A little bit of what to expect from SEO content optimization tools.

SEO content optimization tools are exploding in popularity and there are a lot of them on the market today. Trying to figure out which one is right for you and your business can be stressful enough without having to worry about SEO optimization.

In this blog post, we will compare and contrast some of the best SEO content optimization tools and SEO writing tools available. We will check out each tool to help you make an informed decision and figure out which one is the best for you.

The Best Search Engine Optimization Tools for Content: 2022 Edition


This powerful content optimization software uses cutting-edge AI algorithms and machine learning techniques to analyze your site’s existing content, identifying areas where you could improve and providing a roadmap for doing so. Whether you’re looking to improve the search rankings of specific keywords or pages, or simply work on ensuring that all of your content is engaging and effective, MarketMuse has the tools you need to succeed.

With its intuitive interface, intuitive suggestions, and easy-to-follow optimization tasks, MarketMuse is the perfect choice for anyone looking to take their website’s content to the next level.

MarketMuse Features

  • Audience Targeting
  • Campaign Management
  • Categorization/Grouping
  • Content Library
  • Content Management
  • Data Visualization
  • Filtering
  • SEO Management

MarketMuse Pricing

MarketMuse offers a free version, but like many free versions, the usage is limited. The thing I don’t like about the free version is that you can only handle 15 queries per month and only 10 projects.

The Standard and Premium do offer much more but take a look at the pricing. If you’re on a budget, this is not your best option.

MarketMuse Pros and Cons


  • Free version.
  • Ease of navigation.


  • Can be cost-prohibitive if buying a package.
  • Resources and use cases are very limited.

Surfer SEO

********Dani’s pick, this one right here********

Surfer SEO is one of the best SEO content optimization tools that is designed to make optimizing your website a breeze. (Semi-shameless plug: I’m using it to write this article.)

Surfer offers all of the features and tools that you need to optimize your content for maximum visibility in search rankings. With its easy-to-use interface, intuitive design, and a wide array of features, Surfer truly is the ideal tool for any surfer looking to boost their SEO efforts.

What you do is make a new content creator by inputting the keywords you want to rank for in the KEYWORDS field and clicking the CREATE CONTENT EDITOR button.

Then, voila!

Surfer SEO Features

  • Offers guidelines, offers, and briefs while writing content.
  • Site audits
  • Content planner
  • SERP analyzer
  • Keyword analyzer
  • Keyword suggestions

Surfer SEO Pricing

Surfer SEO’s pricing is pretty fair for what you get. I subscribe to the Basic package and although I was a bit salty about the natural language processing only lasting for the first month, I can’t complain.

Surfer SEO Pros and Cons


  • NLP
  • Geo-location targeting.
  • Seamless integration with Jasper.
  • The content score helps you figure out how well your post will rank in comparison to others.


  • If using the Basic package, the NLP is only for the first month.
  • There is a Google Docs plug-in, but there have been complaints of it not working.


Founded in 2005, SearchMetrics has become one of the leading providers of enterprise SEO software and services. The company’s flagship product, SearchMetrics Suite, is used by more than 4,000 organizations worldwide, including major brands such as Adobe, eBay, and Coca-Cola.

In addition to its flagship product, SearchMetrics offers a range of other SEO-related software and services, such as keyword research tools, link building tools, and analytics tools. SearchMetrics is headquartered in Berlin, Germany, with offices in New York City, San Francisco, London, and Paris.

SearchMetrics Features

  • Keyword Research
  • Organic Keyword
  • Rank Tracking
  • PPC
  • Backlink Analysis

SearchMetrics Pricing

Contact them for pricing.

SearchMetrics Pros and Cons


  • The creation of custom projects for special campaigns.
  • Metrics are tracked with ease.
  • The visibility graph which provides an excellent visual on a possible traffic drop.


  • The keyword research tool doesn’t provide relevant or related keywords.
  • Can be cost-prohibitive pending on your budget.


Textmetrics is an incredibly powerful content optimization solution that is designed to help businesses get better search engine rankings and generate more website traffic. Whether you’re looking to improve your site’s keyword optimization, build high-quality backlinks, or track your site’s performance over time, Textmetrics has everything you need to improve your seo and provide content that ranks.

With easy-to-use tools and top-notch customer support, there’s no better way to take your business to the next level. So why wait? Try Textmetrics today and experience the difference for yourself!

Textmetrics Features

  • API
  • Audience Targeting
  • Campaign Management
  • Content Library
  • Content Management
  • Customizable Templates
  • Document Management
  • Filtering
  • Machine Learning
  • Natural Language Processing
  • Performance Management
  • Performance Metrics
  • Process/Workflow Automation
  • Real Time Analytics, data, notifications and monitoring
  • SEO Management
  • Template Management

Textmetrics Pricing

Textmetrics does not show pricing on their site, you will have to contact them.

Textmetrics Pros and Cons


  • Free trial
  • WordPress integration
  • Great keyword research tool


  • May have issues with non-English language projects due to the grammatical complexity.
  • Not enough integrations


CognitiveSEO is really impressive. It employs cutting-edge Google semantic search techniques to discover outstanding content ideas for your website. You’ll be able to connect the old school SEO approach with the new way to promote content.

There are three different ways you can profit from this competition analysis tool: keyword research, ranking analysis, and content optimization. Content optimization also uses Natural Language Processing (NLP) which helps boosts your content’s relevancy.

CognitiveSEO Features

  • Competitor link analysis
  • Keyword tracking
  • Website Audit
  • Link Cleanup
  • Content improvement
  • Site explorer

CognitiveSEO Pricing

The pricing is rather fair, especially for enterprise-sized organizations. CognitiveSEO comes with a 7-day free trial.

CognitiveSEO Pros and Cons


  • Seven-day free trial.
  • Excellent teller of keyword performance and keyword stuffing.
  • Site audit feature gives a great visualization of data.


  • Keyword research speed not up to, well, speed.
  • UI not very user-friendly.
  • You get feedback scores on readability but it’s very vague on how to fix it.

Cora SEO Software

Cora SEO software is an optimization tool that has powerful algorithms and advanced data analysis tools, to allow you to dive deep into the details of your website’s search performance. Cora also helps you identify keywords with high search volume and uncover new backlink opportunities.

Additionally, its intuitive user interface makes it easy for even novices to navigate and use, ensuring that you’ll get the most out of every minute spent working on your site.

Cora SEO Software Features

  • Unlimited keywords and sites
  • 2040 on and off-page SEO factors
  • Search Mobile and Desktop indexes
  • Search in other countries
  • Search in other languages

Cora SEO Software Pricing

Cora’s pricing is at a flat $250 per month, which can be a bit pricey if you are just looking for basic packages. Then again, it is cheaper than a lot of the enterprise packages on other SEO software.

Cora SEO Software Pros and Cons


  • Integrates with Ahrefs and SEMrush.
  • Can use with proxies.
  • Can use to check changes in Google algorithms.


  • The flat $250/month fee can be a bit pricey. Features

  • Search intent highlighting
  • Long tail keyword reports
  • Test historically
  • Striking distance keywords
  • One-click content research Pricing

The pricing for is fair, given that the more websites you have the less you pay per website. Thank Heaven for free trials. Pros and Cons


  • Good data visualization tools.
  • Provides p-values for change impacts, helping you to sort out whether your results are random.


  • Dates and days of the week do not appear on daily data points–may affect you if you have a lot of fluctuation.  

SEO Tester Online

SEO Tester Online allows you to test your website’s SEO performance. The software provides a variety of tools to help users improve their website’s ranking in search engines, including a keyword research tool, a backlink checker, and a site audit tool.

In addition, SEO Tester Online offers a range of tutorials and tips to help users get the most out of the software. SEO Tester Online can help you with your website’s SEO in spite of your SEO expertise level. .

SEO Tester Online Features

  • SEO Checker
  • SEO Spider
  • Keyword Explorer, Rank Tracker and List Manager Tools
  • SEO Editor
  • Copy Metrics
  • Lead Generation Tool
  • SERP Checker 360°

SEO Tester Online Pricing

SEO Tester Online offers pricing in three tiers: personal, agency and enterprise. Each has their own

SEO Tester Online Pros and Cons


  • SEO Tracker and spider are among the best.
  • All-in-one tool.
  • Easy to use.


Lacks analysis of internal links or checking the treemap of the website.

Needs tools for keyword ranking and backlink identification.


Clearscope software analyzes text and gives suggestions for improvement in order to obtain higher rankings. The software is used by both professional writers and webmasters to improve the quality of their content. The software is easy to use and provides detailed instructions on how to optimize a text.

Clearscope Features

  • Free and you can download it from the internet.
  • Available in English and Spanish.
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimization
  • Dashboard
  • Filtering
  • Keyword Research Tools
  • Keyword Tracking
  • Performance Metrics
  • Real-Time Data

Clearscope Pricing

Compared to other software, Clearscope’s pricing is a bit steep. As you can see below, the ESSENTIALS package starts at $170 per month with a jump to $1200 per month for the business package.

Clearscope Pros and Cons


  • Ease of use.
  • Great help and support.
  • The keyword research function is top-notch.


  • Needs a more distinct visual difference between the general keyword research tool and the keyword optimization tool to prevent user error.
  • Pricing may be prohibitive.

Hemingway Editor

Going in a different direction, It’s difficult to optimize content because you have to make sure each sentence is perfect for humans and robots. You might have the greatest writing in the world, but if your material is tough to understand or overly complicated, you’ll lose your readers and damage your marketing campaign.

The Hemingway Editor helps improve your SEO by improving your content marketing in terms of readability. Although it doesn’t track backlinks or help you target keywords, it does give you valuable insights into your writing.

Hemingway is free to use.


Grammarly is another content writing tool to help you optimize your writing copy. You can download Grammarly and install it on your device.

Grammarly helps you to check grammar, spelling, and punctuation. It can be used for both formal and informal writing, and it is available for both native English speakers and non-native English speakers.

Grammarly is a great tool for content optimization and for anyone who wants to improve their written copies. The app is also very user-friendly, so you can start using it right away to check your documents for errors.

Like Hemingway, Grammarly is free. (Woo-hoo!)


Topic is an SEO writing assistant tool that can help you, ah…topics that are popular with searchers and target them with your content. It can help you improve your chances of making the first page for your keywords.

Also, it is a content optimizer that can also help improve your content’s quality. By identifying areas where your content could be improved, you can make sure that your readers have a positive experience and are more likely to return in the future.

Topic analyzes the top 30 results for your focus term in Google and recommends what headings, questions, and keywords to include. Use Topic’s Outline Builder to structure your research into a solid outline. 

Topic Features

  • WordPress plugin
  • Outline Builder 
  • Content Grader
  • Keyword Research

Topic Pricing

Topic Pros and Cons


  • Has a clear process for creating quality content for your target audience.
  • Helpful in outlining long-form SEO content.


  • The content draft is not connected to analytics after a given piece of content is published.
  • The drag and drop function is a wee bit clunky.


***Check out my Frase deep dive over nyah.***

Frase Content Optimizer is an impressive content optimization software; it can quickly identify optimal keywords based on what users are searching for, as well as preview how your content will look when it’s posted online.

Also, Frase Content Optimizer provides an array of useful metrics and recommendations for making improvements, which helps to create high-quality and effective content that gets results.

Frase Features

  • Content Briefs
  • Content Writing
  • Content Optimization
  • Content Analytics

Frase Pricing

Frase Pros and Cons


  • A data lover’s dream.
  • Great support group.
  • Easy research and writing.
  • SERP and competitive analysis are spot-on.


  • The AI can be better for other languages than English.
  • The AI writer is not as strong as other software.
  • No plagiarism checks.


********Dani’s pick, this one right here********

I’m a bit biased, I love Jasper. Whether you are writing blog posts or Google Ads Jasper can help you with it all.

Input what you need to write about (be specific, the more specific the better the AI writing), input your chosen keywords, and voila! Admittedly, sometimes the content generation can be repetitive on the verge of garbled, but I am still learning it and I can’t complain too much; it has helped me a lot with my content creation.

Jasper Features

  • Content strategy
  • Content rewriting
  • Integrates with SEO Surfer for powerful content optimization.
  • Grammar and plagiarism check

Jasper Pricing

I subscribe to the Boss Mode, a little pricey at $99 per month, but considering I can write blog posts (like this one) with it, it’s worth it.

Jasper Pros and Cons


  • That sweet, sweet integration with Surfer SEO.
  • AI content generation (not 100%, you will have to input some of your own.)
  • Content campaigns for Google Ads, Facebook Ads, Google My Business, Instagram captions, not to mention blogging.


  • The character limit in the generations can be limiting.
  • No WordPress integration.
  • Sometimes the generation repeats itself or can be gibberish.

SEO Content Optimization FAQ

What are content optimization tools?

SEO Content Optimization tools are designed to help you in your marketing strategy to help in keyword research, competition analysis, content optimization, and the improvement of your existing content to make it rank on Google.

How do you optimize content for SEO?

There are many things you can do to engage in content optimization. According to, the following are vital in optimizing your content. (Quoted from the site.)

  1. Research optimal keywords
  2. Use keywords naturally and strategically
  3. Optimize title tags
  4. Include relevant keywords in the URL
  5. Optimize your images
  6. Write compelling meta descriptions
  7. Link to related, authority websites
  8. Internal linking – link to your own content
  9. Make it easy to share
  10. Optimize for mobile
  11. Continually work to garner quality backlinks
  12. Analyze and track your data
  13. Focus on Mobile Users
  14. Understanding Searcher’s Intent
  15. Rise in Zero-Click Searches
  16. Creating High-Quality Original Content

It all does seem daunting, but you will get the hang of it. Worse to worse, you can outsource what you don’t want to do.

Summing it All Up

So, what’s the best SEO content optimization tool? I’ve tried a lot of them and have had varying levels of success. The two best content optimization tools I currently use and recommend are Surfer SEO and Jasper.

They are not free but it is worth the investment if you want to take your SEO content game up a notch. Not only do they help with on-page optimization, but it also crawls your website for errors and gives you actionable advice on how to fix them. If you’re looking for something that will help with both optimizing your content, Jasper and Surfer SEO in a tag team are definitely at the top of my list.

Don’t fear artificial intelligence, its power to help you create optimized content that is SEO-friendly can drive traffic to your website and give you high rankings in the search engine results.

So many of these are either free or have free trials, so the possibility of finding your perfect optimization tool is very good. Shop around and good luck!

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

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