two brown pencils
| | | | | | | | | | | | | | | | | |

The Best 15 Amazon SEO Tools to Check Out for 2023

Last updated on March 4th, 2023 at 05:03 am

In the jungles of e-commerce, there are a lot of Amazon SEO tools on the market today. The need and importance of Amazon SEO software come into the picture because of this blurb from

“…31% of respondents pick Amazon because it is a “one-stop shop.” Consumers know they can see almost every possible purchase option in one place, and they can narrow down the list of choices by scrolling through the product reviews (the second reason people choose Amazon over other retailers).”

If you are in the Amazon business, you need the best SEO software. It can help you with many aspects of SEO the top features are:

  • Keyword research
  • Rank tracking
  • Listing optimization
  • Backend keyword index checker
  • Competitor research

In this blog post, we will compare and contrast some of the most popular Amazon search engine optimization tools on the market. We will discuss features, pricing, pros, and cons to help you make an informed decision about which tool is best for you.

AMZ Scout

AMZ Scout is the ultimate SEO tool for online retailers. Whether you are just starting out and looking for a platform to launch your shop, or you are already established and in need of tools to optimize your sales, AMZ Scout has you covered.

Thanks to its advanced algorithms, this cutting-edge software provides automated product recommendations based on real sales data from across different marketplaces. And with features like price tracking and fulfillment optimization, it is the one tool that every seller needs to boost their success online.

AMZ Scout Features

  • Extension for Chrome
  • Product Database & Product Tracker
  • Keyword Tracker

AMZ Scout Pricing

AMZ Scout Pros and Cons


  • Each package comes with an AMZScout Seller’s Course for further learning.
  • Has 550 million products in their product database.


  • Analytics and reports may be inferior to products such as Jungle Scout.


DataHawk is an outstanding Amazon SEO tool that is designed to help Amazon sellers achieve optimal visibility on Amazon search results and drive more sales.

DataHawk’s extensive algorithms and advanced tracking tools can quickly analyze your Amazon product pages and find areas for improvement. Whether you need help with optimizing titles, making sure your content is engaging, or improving your internal link structure, DataHawk has the expertise and resources to get the job done.

DataHawk Features

  • Track organic keyword ranks
  • Track changes in sales rank or BSR
  • Sales estimator tool
  • Market analysis
  • Monitor product listing changes
  • Browse top selling products per category

DataHawk Pricing

DataHawk’s pricing is relatively fair compared to other Amazon tools. There is a 14-day free trial with no credit card required.

DataHawk Pros and Cons


  • Great Amazon metric tracking.
  • Robust, easy navigation.


  • The reporting is unnamed. When exporting multiple reports, it is hard to determine which email refers to what client or project.
  • There is a cost per ASIN

Helium 10

Helium10 is a powerful Amazon SEO tool with an innovative platform. It helps you with amazon search engine optimization, keyword research, product intelligence, or anything else related to amazon selling. At the same time, this software is designed with user-friendliness in mind, making it easy to navigate and intuitive to use.

Helium 10 Features

  • Activity Dashboard
  • Alerts/Notifications
  • Campaign Management
  • Channel Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Email Marketing
  • Inventory Management
  • Mobile Access
  • Multi-Channel Marketing
  • Order Management
  • Promotions Management
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Shipping Labels
  • Template Management

Helium10 Pricing

Helium 10 has pretty decent pricing. The starter package goes for $39 while you have to contact them for quotes on the Enterprise package.

Helium10 Pricing Pros and Cons


  • User-friendly.
  • Seamless integrations.
  • You get alerts from potential hijackers.
  • Fair pricing.
  • Mobile App.


  • Learning curve.

Check out my review of Helium10 here!

Keyword Tool Dominator

Keyword Tool Dominator is a software program that helps you to find the best keywords for your Amazon product listings. It’s fast, easy to use, and it can help you to get your products ranked higher in search results.

The software includes a keyword research tool, a keyword competition tool, and a keyword ranking tool. You can use the keyword research tool to find high-volume relevant keywords for your product.

The keyword competition tool allows you to see how difficult it will be to rank for a particular keyword. And the keyword ranking tool shows you where your product ranks for a particular keyword. Keyword Tool Dominator is an essential tool for anyone who is serious about Amazon SEO.

Keyword Tool Dominator Features

The Keyword Tool Dominator is a keyword tool that ranks and marks keywords according to their popularity, which is determined by their position in the keyword suggestion. It takes into account a variety of criteria, including search volume, sales, and conversion rates. The tool’s keyword suggestions are updated in real-time and are taken right now.

Other keyword research tools may only provide one tool kit for all platforms. If you just need data from Amazon, you can buy that one tool kit in particular. Keyword Tool Dominator also provides tool kits for different platforms and a comprehensive tool package for those who want it for everything.

Keyword Tool Dominator Pricing

The tool is free, but there is a $99 version in which you get:

  • An unlimited number of relevant keyword search terms.
  • Free updates.
  • No subscription fees.
  • 18 International Amazon Marketplaces to search.

Keyword Tool Dominator Pros and Cons


  • Free to use


  • Browser extension plug-in is limited to Google Chrome.

Keyword Tool

The Keyword Tool is regarded as the best alternative to Google’s Keyword Planner by many experts. With the free version of Keyword Tool, you can produce up to 750+ long-tail suggestions for each search term. Users may quickly hop between Google and Amazon to discover the greatest keywords for their items using the tabs.

Keyword Tool provides data for all cities, countries, and languages supported by all the major search engines. The search volume for 192 countries, 50236 places, and 46 languages are available.

Keyword Tool Features

  • Search Volume Data
  • Cost-Per-Click Data
  • Google Ads Competition Data
  • Competitor Keyword Analysis
  • Bulk Search Volume Analysis

Keyword Tools Pricing

Keyword Tools Pros and Cons


  • Quick and accurate.
  • Works for all languages.
  • Great recommendations based on search intent.


  • UI needs updating.
  • More features are available in the Pro package.
  • Google and Bing accuracy higher in the Pro package.

Merchant Words

MerchantWords is a software that allows you to research the most popular keywords that people are using to search for products on Amazon. This way, you can make sure that your product listings are optimized for the right keywords, and that potential customers will be able to find your products more easily.

In addition to helping with Amazon SEO, MerchantWords can also save you a lot of time and effort when it comes to keyword research. Instead of spending hours manually searching for popular keywords, you can just let the software do all the work for you. And once you’ve found the right keywords, you can use them not only in your product listings but also in your marketing and advertising campaigns.

MerchantWords Features

  • Bulk search
  • Keyword explorer
  • ASIN plus
  • Performance metrics for page 1 products
  • Keyword multiplier
  • Emerging trends

Merchant Words Pricing

Merchant Words Pros and Cons


  • Easy navigation.
  • Good keyword insights.
  • You can keep your keyword research organized.


  • Can be a bit pricey.
  • Only good for product research and keyword research.


Sellerapp is a software tool that helps sellers optimize their listings for better Amazon SEO. It includes features like keyword research, title optimization, and competitor analysis. Plus, it’s really easy to use – even if you’re not a tech expert.

Sellerapp Features

  • Product research, tracking, ideas, and intelligence.
  • Ad optimizer
  • PPC Analyzer 
  • Amazon Advertising Automations
  • Analyze competitors and intelligence
  • Optimize your listings
  • Chrome Plugin
  • 24/7 Customer Support
  • Keyword tracker and research
  • Product keyword optimization
  • Reverse ASIN

Sellerapp Pricing

There is a freemium version of Sellerapp and the pricing for the other packages are very fair comparatively.

Sellerapp Pros and Cons


  • In-depth keyword data.
  • PPC optimization.
  • Product idea mining.
  • Free trial available.


  • Questionable results from managed PPC.
  • Expensive managed services.
  • Not very automation-friendly.

Seller Labs

Seller Labs is an Amazon seller software designed to help entrepreneurs grow their businesses on Amazon. From optimizing product revenue to managing marketing strategies, Seller Labs provides a comprehensive platform that helps sellers make better decisions and drive growth.

With services such as PRO and Managed Services, the company can provide tailored solutions that are specifically suited to the needs of each business. Seller Labs allows sellers to focus on operating their stores rather than worrying about complex marketing campaigns, so they can maximize profits and build successful businesses on Amazon.

Seller Labs Features

  • AB Testing
  • Account Alerts
  • Campaign Analytics
  • Campaign Management
  • Cataloging/Categorization
  • Categorization/Grouping
  • Conversion Tracking
  • Customer Journey Mapping
  • Email Marketing
  • Keyword Research Tools
  • Keyword Tracking
  • Multi-Channel Marketing
  • Payment Processing
  • Predictive Analytics
  • Promotions Management
  • Reporting & Statistics
  • Returns Management
  • ROI Tracking
  • SEO Management

SellerLabs Pricing

The pricing for SellerLabs depends on your annual sales.

SellerLabs Pros and Cons


  • Better personalization with emails.
  • Focus on SKU-Level Profitability.
  • Comprehensive Data.
  • Easy-to-Use Platform.


  • No live chat support.


Sellics is one of the most popular Amazon SEO tools on the market. It has features like automatic repricing, PPC manager, and product tracker; you’ll be able to optimize your listings and advertising for maximum results. Plus, our software is constantly updated with the latest Amazon algorithm changes, so you can be confident that you’re always ahead of the competition.

Sellics Features

  • PPC evaluation
  • Amazon keyword research tool
  • PPC management
  • Personal PPC coaching

Sellics Pricing

Sellics’ pricing packages are a bit on the pricey side if you are starting out. Take note of how the Pro package takes a percentage of your ad spend in addition to the $550 per month.

Sellics Pros and Cons


  • AI-powered insights
  • PPC setup and management and hands-on help


  • Works best on Chrome and Firefox, it can be a bit buggy on other browsers.
  • Bit of a learning curve.

NOTE: Sellics is now part of!


JungleScout is an Amazon SEO platform that includes everything you need to get started. Downstream, which was recently launched, is a software that measures, manages, and enhances your advertising presence on Amazon.

You can use the Jungle Scout core product to identify which products are in demand, what keywords will boost your sales, how to automate your inventory, request review requests, and more. As you look through Amazon, instantly validate product concepts with a few clicks. Examine new possibilities, make predictions for product sales, and get reviews in one click.

JungleScout Features

  • Reverse ASIN lookup.
  • AI-driven listing optimization score.
  • Automated research, which includes opportunity finder, product database, and category trends.

JungleScout Pricing

JungleScout’s pricing is rather fair, although you will have to pay annually.

JungleScout Pros and Cons


  • Simple keyword scouting
  • AI-powered listing optimization
  • Sales analytics in a single dashboard
  • Educational resources


  • No mobile app.
  • Too heavily focused on product research.

Viral Launch

****NOTE: I express concern over this software as negative reviews have become the norm over the past year. Caveat emptor.****

Viral Launch is a software package that helps you scale your business by giving you Amazon seller tools. It includes Amazon product research, Amazon competition tracking, Amazon keyword research, Amazon advertising and PPC, and Amazon keyword monitoring tools.

Viral Launch notifies you when a keyword’s rank changes, which is important because it helps you track your most significant sales-driving terms and sponsored ad placements on a daily basis. It keeps track of thousands of keywords for your items so that you know exactly how consumers discover them in organic and sponsored search results.

Viral Launch Pricing

Viral Launch Pros and Cons


  • Ease of use.


  • Unhelpful customer service.
  • Cancellation of services may be difficult.

Keyword Keg

The Keyword Keg is a keyword research suite comprised of five distinct tools. It takes just a few seconds to generate high potential long-tail keywords after entering a seed topic.

The five tools are:

  • Find Keywords Tool
  • Import Keywords Tool
  • Related Keywords Tool
  • People Also Ask For Keywords Tool
  • Merge Words Tool

Keyword Keg Features

  • Enter up to 30 Seed Keywords
  • Bulk Upload 500,000 Keywords
  • Export All Keywords & Metrics
  • Automatically categorized by intent
  • Adwords Data + Clickstream Data

Keyword Keg Pricing

Keyword Keg Pros and Cons


  • 11 Suggest APIs.
  • Proprietary metrics used.
  • User friendly.


  • No free trial.

AMZ Tracker

AMZ Tracker is an Amazon keyword tool that features keyword tracking, in order for you to know where your products are ranking for their respective keywords. You can track your competitor’s products so you can see when they make changes that work.

Immediately identify any problems that are lowering your conversion rate and assist you to fix them with AMZ Tracker. With the Super URL tool, you may boost your rankings by attracting visitors away from Amazon to your listing.

Deepwords is a long-tail keyword search engine for Amazon sellers that is available to AMZ Tracker members. It aids in the discovery of extremely high-converting keywords that other keyword tools may miss.

How to do it is you open their Unicorn Smasher Chrome extension on an Amazon search page, and see the following factors:

  • Revenue
  • Number of reviews
  • Quality of the listing
  • The number of sellers

AMZ Tracker Pricing

AMZ Tracker Pros and Cons


  • The visual dashboard makes for easy use.
  • The discovery and tracking of keywords for your products.
  • Shows you how to optimize your listings, increase sales and get more reviews for your products.


  • It’s pricey.
  • Many criticisms are centered on unsubscribing from the free trial of the program, this is troubling.

Keyword Inspector

Keyword Inspector is an effective Amazon SEO tool that allows you to look up ASINs and get a breakdown of projected monthly income, historical sales trends, pricing, and more. With the addition of reverse ASIN and ASIN trends lookups, you can search for top-converting keywords and frequently used search phrases to improve your own product listings’ rankings.

Keyword Inspector provides a simple map that allows you to view real-time data for Amazon merchants all around the world. You may extend your research possibilities by seeing how many sellers are in your area and how much money they generate using an interactive, user-friendly map.

Keyword Inspector Features

  • Reverse ASIN
  • Search ASIN
  • Trends ASIN
  • Research Misspellings
  • Checker Brand
  • Research Seller
  • Research Reverse Seller
  • Research Product
  • Research Keyword
  • Research Listing Optimization

Keyword Inspector Pricing

Keyword Inspector offers two tiers of packages: Basic and Enterprise. You can either pay $99 per month for the basic or a custom pricing

Keyword Inspector Pros and Cons


  • Free trial with the basic plan.
  • Updated regularly.
  • User-friendly.
  • You have access to historical Amazon data.


  • No in-between packages for medium-sized businesses, you either buy the Basic or Enterprise.
  • Credits are at extra cost.
  • Certain services are also at an extra cost.

NOTE: Keyword Inspector is now part of Seller Mobile.

Scientific Seller

Scientific Seller is a very interesting free Amazon keyword tool as it prides itself on its slowness. From the site:

Most Amazon keyword tools are quick and effective.

Ours is slow.

We usually run it overnight, or even longer.

Every other keyword tool (even the paid ones) find a few hundred keywords within seconds, and they’re done.

Ours finds a few hundred keywords within seconds, and then it looks like it might be stalling or stopped…

…It’s not broken. It’s searching further and further away from the seed keyword. Doing thousands of increasingly creative Amazon searches, in order to find related keywords that we’d never possibly think of on our own.

Scientific Seller prides itself in going out of its way to find these deep, creative keywords that many people couldn’t (or wouldn’t) think of themselves. Slow and steady, just like the tortoise.

Scientific Seller Pricing

Although Scientific Seller has a free version, there are two paid packages that offer more bells and whistles, such as higher number of searches per day, number of exports and speed.

Scientific Seller Pros and Cons


  • Free.
  • Easy to use.
  • Excellent customer service.


  • This is only for Amazon buyer keywords.
  • Global marketplace feature only with the Power Seller package.

Amazon SEO FAQ

Can you do SEO on Amazon?

Yes. The goal of Amazon SEO improvement is to raise the quality of an Amazon site, increasing its exposure and driving significant traffic on the platform. Businesses may rank highly on Amazon’s A10 Search Engine, which allows them to sell more products. Only if you utilize it intelligently, can Amazon A10 be a strong weapon in your arsenal and be a vital component to your Amazon marketing strategy.

How does Amazon SEO Optimize listings?

The goal of Amazon SEO is to improve your organic rankings in Amazon’s search results by optimizing your Amazon product listings. These improved ranks lead to a greater amount of exposure for your items (measured by more impressions), which should result in additional clicks and, ultimately, increased sales.

How is Amazon SEO different from Google SEO?

Amazon SEO is different from Google SEO in the following respective per this article on the Sellerapp site:

“Amazon search engine ranking is self-contained. It is only influenced by how the products are perceived by customers and the sales generated on Amazon. It is not dependent on how your website performs. Most of the factors influencing Amazon SEO are customer-centric like: 

  • Relevant customer search terms
  • Conversions
  • Reviews
  • Ratings”

So to re-iterate, Amazon SEO is based on the products and sales on Amazon; it has nothing to do with website performance.

Summing it All Up

So, what are the best SEO tools for Amazon? It depends on your needs and business. We’ve listed a few of our favorites below, but it’s important to do your own research and find the tools that work best for you. Have you tried any of these Amazon SEO tools? Let us know in the comments! 

Author Bio

Dani Lehmer is the Founder and Head Honcho of Dani Digs In.

She is a Quality Assurance Analyst and blogger whose natural curiosity allows her
to dig in (pun intended) to help people build their businesses and satiate curiosity
in regard to data science, analysis, and crypto.

Connect with Dani on LinkedIn.

Similar Posts

One Comment

Leave a Reply